Role Description The CRO Specialist plays a critical role in improving inquiry rates across Universal Technical Institute’s paid media landing pages. Reporting to the CRO Manager, this role is responsible for proposing, testing, and implementing strategic optimizations using behavioral analytics, A/B testing tools, and first-party funnel data. We’re looking for someone who’s part analyst, part strategist, and part front-end implementer; someone who gets excited about why a test wins, not just that it does. You’ll work closely with UX, media, and development teams to drive continuous growth in lead performance and will be positioned for future leadership growth. Pay Range: $65,000 - $85,000 Qualifications Education / Experience: • Bachelor’s degree or equivalent experience required (experience at an advertising agency is preferred) • Minimum of 2-4 years of experience in a conversion rate optimization, digital marketing, or performance ux role is required • Hands-on A/B testing experience with platforms such as Optimizely, VWO, or similar tools. • Competency with HTML, CSS, and JavaScript with modern JavaScript frameworks (Next.js) • Strong proficiency with Google Analytics (GA4), and Hotjar • Experience in paid social media advertising is a plus, with the ability to audit campaigns and provide strategic insights that strengthen our CRO efforts. Skills: • Proven experience in eCommerce marketing and digital performance optimization • Demonstrated ability to identify friction, propose improvements, and validate outcomes • Proactive thinker who brings test ideas to the table; not just executes them • Comfortable interpreting both quantitative and qualitative data • Open to mentorship and capable of future leadership across ux, content, or analytics peers. • Ability to successfully scope and execute projects while achieving buy-in from a complex set of stakeholders • Understand how to gather data-driven insights from program performance and develop recommendations to drive continuous improvement • Expert collaborator and leader with experience working across in-house and agency creative teams, skilled at translating business marketing plans into clear, actionable creative requests. • Driven by passion for continual learning, consistently iterating, and constantly striving for improvement • Must have a strong desire to challenge the status quo – to expand and improve upon UTI’s existing ways of doing things • Results-oriented and data-driven professional with a strategic mindset; skilled at translating complex data into actionable insights while remaining detail-oriented, self-motivated, flexible, and goal-driven. • Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy • Ability to build strong, positive relationships with a diverse group of employees and departments • Excellent written and verbal communication skills • Effective teamwork skills, and use of sound judgment • Ability to work in a rapidly changing business environment • Strong organizational skills with the ability to simultaneously manage multiple projects and tasks • Must be proficient with Microsoft Word, Excel and PowerPoint