Job Description As a Conversion Specialist at Caesars Digital, you will play a critical role in optimizing the customer onboarding journey across our Sportsbook and Online Casino platforms. Reporting to the Director of Conversion, you will help shape and execute data-driven strategies to improve landing pages, registration funnels, and key user flows. This role requires a strong analytical and curious mindset, attention to detail, and a passion for continuous improvement through A/B testing and App Store Optimization (ASO). You’ll collaborate cross-functionally with Marketing, Product and Tech to drive measurable impact on customer acquisition and conversion rates. This role is a hybrid role where employees must be on-site 2-3 days per week. Candidates also must be willing to travel on-site to complete onboarding orientation as dictated by the hiring team. Home Office: Las Vegas, NV or Jersey City, NJ What You’ll Do • Support the design, execution, and analysis of A/B and multivariate tests to improve conversion metrics. • Monitor and analyze the performance of onboarding flows, registration funnels, and landing pages. • Conduct keyword and traffic research to uncover ranking opportunities and identify content or funnel gaps in the user journey • Help identify friction points in the customer journey and recommend data-driven solutions. • Collaborate with marketing and product teams to execute App Store Optimization strategies. • Use analytics tools (Google Analytics 4, Mixpanel, FullStory, Tableau, PowerBI, Adobe Analytics) to extract insights and develop performance dashboards. • Create and maintain detailed reports and documentation of testing frameworks and outcomes. • Contribute to the development and iteration of test-and-learn frameworks for conversion optimization. • Assist in ensuring compliance with applicable regulatory and legal requirements across digital journeys. • Own and maintain clear documentation of optimization tests, user journey updates and technical requests such as Jira & Confluence • Investigate performance fluctuations, user behavior shifts, or funnel drop-offs by analyzing cohorts and trends across multiple data sources • Transform complex data into actionable insights, providing clear narratives to the stakeholders What You’ll Need • 2+ years of experience in digital conversion optimization, growth marketing, product analytics, or a related field. • Familiarity with A/B testing platforms and experimentation methodologies. • Familiarity with SEO and keyword research tools such as Google Search Console, SEMRush, Ahrefs and others • Experience using Jira and Confluence • Experience with tools such as Tableau, Power BI, Mixpanel, FullStory, Adobe Target, GA4, and other web/app analytics platforms. • A data-driven mindset with strong attention to detail and a passion for solving problems with evidence. • Ability to clearly present analytical findings and recommendations to stakeholders. • Experience with App Store Optimization (ASO) is a plus. • Comfortable working in a fast-paced, cross-functional, and highly regulated environment. • Highly analytical and inquisitive mindset - you are naturally inclined to dig into anomalies, identify root causes, and communicate findings clearly The salary range for this position is $43,888 - $73,098 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays.