Overview We are seeking a dynamic CPG Digital Marketing Director to lead strategic initiatives that drive brand growth and revenue within the consumer packaged goods (CPG) and culinary industries. This role oversees a large marketing team, manages external agencies, and develops strategies for multiple upcoming product rollouts ranging from high-end to mass-market offerings on an international scale. The position requires a balance of strategic leadership, creative direction, and hands-on management to ensure cohesive brand identity, maximize campaign ROI, and deliver measurable business results. Type: Direct hire Schedule: Remote but candidate needs be somewhat local to the greater Boston area for certain meetings in Boston when necessary. Pay: $170,000 - $200,000 salary CPG Digital Marketing Director Duties • Develop and execute comprehensive marketing strategies aligned with business goals and brand vision. • Lead planning and execution of multiple international product rollouts with distinct positioning and target audiences. • Manage and mentor an in-house marketing team, including project management, graphic design, social media, video production, and cross-functional collaboration. • Oversee relationships with external agencies across Amazon, paid social + influencers, paid search / SEM, PR, and brand identity to ensure effective campaign execution. • Allocate and manage marketing budgets to maximize ROI, including establishing performance-based bonus structures tied to KPIs. • Guide content creation across digital channels, including video, photography, and design, ensuring alignment with brand identity and consumer engagement goals. • Drive innovation through the adoption of AI tools, analytics, and emerging trends to optimize marketing performance and audience targeting. • Monitor and analyze campaign performance, leveraging data insights and analytics to refine strategies and enhance customer engagement. • Ensure consistent and cohesive messaging across all platforms, strengthening brand presence in the competitive CPG market. CPG Digital Marketing Director Requirements • 10+ years of marketing experience with 5+ years of senior level marketing experience, including leadership of in-house teams and agency partners. • Proven expertise in digital marketing (paid search, paid social + influencers + YouTube), SEO, eCommerce, and campaign performance analysis for consumer packaged goods (CPG). • Passion for food, culinary branding, and developing engaging consumer experiences. • Demonstrated success in launching and scaling multiple product lines across international markets. • Strong knowledge of marketing budgeting, performance metrics, and KPI-driven optimization. • Proficiency with paid social, paid search, Amazon marketing, and PR strategies. • Experience using analytics and AI-driven tools to inform decisions and improve campaign outcomes. • Excellent communication, leadership, and cross-functional collaboration skills. • Creative problem-solver with the ability to manage both strategic planning and execution in a fast-paced environment. No deadline to apply.