ABOUT ROW 7 SEED COMPANY Co-founded by chef Dan Barber of Family Meal at Blue Hill and Blue Hill at Stone Barns, Row 7 is a seed-to-table food company dedicated to deliciousness in everything we grow and make. Built by a community of chefs, farmers, plant breeders, and plant eaters, we strive to make ingredients taste better before they ever hit a plate. It’s a collaboration—a cross-pollination—based on a simple premise: flavor can succeed where commodification has failed. We believe flavor can change how we eat and, in turn, how we grow our food. Row 7 launched a line of branded organic vegetables for sale in grocery stores in the Northeast in 2022, expanded nationwide in the fall of 2024, and introduced ready-to-eat vegetables in early 2025. THE OPPORTUNITY You'll lead the charge in bringing our most exciting new products from prototype to full-scale commercial launch—translating 'what if we could scale deliciousness and nutrition?' into real-world market success while driving scrappy, passionate teams across marketing, sales, R&D, supply chain, and finance. Think less corporate project management, more startup energy with the infrastructure and expertise to actually make things happen. This role is ideal for someone who's done impressive things elsewhere but wants to do their best work at a company where deliciousness and innovation aren't just buzzwords – they're the whole point. REPORTS TO President LOCATION AND WORK SCHEDULE This position operates on a hybrid work model. The Row 7 office is located in Tarrytown, New York. Candidates must be able to travel to the Row 7 office regularly. Additional travel within the U.S. (~25%) is also required, primarily in the Northeast. KEY RESPONSIBILITIES Innovation Project Management • Lead commercialization of our CPG line from concept to shelf – you'll wrangle cross-functional teams across Marketing, Sales, R&D, Supply Chain, and Finance to hit launch dates from concept to market • Guide products through our stage-gate process with feasibility assessments and business cases that tell the real story, not just what executives want to hear • Deploy agile methodologies for rapid prototyping – because the best ideas come from testing fast and iterating faster Go-to-Market Strategy & Commercialization • Develop launch strategies that position new products for success across the full marketing mix – placement, product, promotion, and pricing • Execute go-to-market plans across 150+ Northeast retail locations, including promotional calendars that drive real momentum • Create selling materials that genuinely inspire retailers to champion Row 7 innovation, not just stock it • Build pricing recommendations based on market positioning, consumer value perception, and margin requirements that work Business Management • Drive profitability of the innovation portfolio by developing products with strong unit economics that deliver both revenue targets and margin objectives • Monitor in-market performance and lead strategic pivots when performance needs improvement • Track innovation metrics that matter: new product performance, ROI, consumer adoption, and competitive dynamics • Develop accurate close-in and multi-year forecasts for new launches in partnership with sales, supply chain, and finance • Deliver weekly business updates to leadership with insights that inform decisions, not just status reports Product Packaging • Manage packaging production timelines with vendors to ensure launch deadlines are met without compromising quality • Coordinate approval processes between creative teams and production partners to deliver print-ready files on schedule • Troubleshoot production issues and quality concerns quickly to maintain operational continuity • Champion sustainability best practices in product development and packaging decisions that align with our values Direct-to-Consumer (DTC) Operations • Launch products on our DTC platform as the testing ground for Row 7 innovation before broader market rollout • Manage day-to-day e-commerce operations, including inventory allocation, fulfillment coordination, and customer service escalations • Execute customer acquisition campaigns and track performance against KPIs that drive profitable growth • Implement retention strategies and gather customer feedback to inform future product iterations Pipeline Strategy & Development • Partner with R&D and culinary teams to develop pipeline strategy for new categories and evaluate vegetable-forward prepared food concepts with real market potential • Create compelling brand narratives around new products that authentically align with Row 7's mission and "deliciousness" promise • Monitor emerging food trends, ingredient innovations, and consumer preferences to identify genuine market opportunities • Identify and develop strategic partnerships that accelerate innovation and support long-term portfolio growth THE IDEAL CANDIDATE WILL • Have 4 - 8 years of experience in CPG food/beverage products, including leading commercialization projects from concept to market • Excel at project management with proven ability to lead cross-functional teams and building consensus around shared goals • Demonstrate strong financial and analytical skills with experience forecasting and managing costs • Have experience working with grocery retailers and direct-to-consumer platforms • Demonstrate strong communication skills • Thrive on spending significant time in-market, visiting stores, and meeting with buyers • Bring operational rigor and attention to detail in all aspects of launch execution • Possess strong proficiency in Google Suite and Microsoft 365 platforms for project management, collaboration, and analytics DETAILS • The target pay range for this role is $120,000 - $150,000 annually • This is an exempt role • Travel required within the U.S. (~25%), primarily in Northeast • Comprehensive benefits package includes: • Generous PTO, Parental Leave, Volunteer Time Off, and Floating Holidays • Up to 75% employer-funded Health, Dental, and Vision Insurance • Health Flexible Spending Account (FSA) • 401(k) eligible after 3 months • Educational Reimbursement Program • Employee discount on Row 7 seed products Row 7 is committed to equity and justice in our work and community. We strongly encourage LGBTQIA+, BIPOC candidates, and members of other historically marginalized groups to apply.