Caden Lane is seeking a Creative Content Strategist with a sharp eye for storytelling and a deep understanding of how content drives connection, engagement, and conversion. In this role, you’ll bring the Caden Lane brand to life through thoughtful, on-brand content that speaks to modern moms and growing families across all platforms. If you love crafting big ideas and obsessing over the small details — from email subject lines to TikTok captions — you might be our person! What You’ll Do: • Develop and lead the brand’s content strategy across digital channels, including social media, email, blog, and video • Brainstorm, plan, and execute campaigns that resonate with our core audience of moms and families • Collaborate closely with design, marketing, and product teams to ensure content aligns with business goals and brand voice • Write, edit, and guide content that’s optimized for performance across platforms (social, web, email, paid media) • Identify content trends, customer insights, and new creative opportunities that help us stand out in a competitive landscape • Partner with video, photo, and design teams to concept and execute compelling visual content • Own and evolve our brand storytelling and tone across every stage of the customer journey What You’ll Bring: • A strategic thinker with 3–5 years of experience in content, editorial, or social media strategy — ideally in eCommerce, lifestyle, or parenting • Equal parts creative and analytical — you know how to tell a great story and how to measure its impact • Deeply familiar with digital content best practices, from Instagram Reels to blog SEO to thumb-stopping hooks • A strong writer and editor with a clear, conversational style and a love for brand storytelling • Comfortable working cross-functionally in a fast-paced, entrepreneurial environment • Bonus points if you’ve worked with parent-focused or DTC brands Bonus Points For: • Having built loyalty or referral programs from scratch. • Understanding key parenting lifecycle triggers (like baby registries, new arrivals, or gift givers). • Having a sixth sense for when a customer is about to ghost you, and what message brings them back. What We’ll Bring: We offer our employees more than just competitive compensation. Our team benefits include: • Competitive salary with opportunities for performance-based incentives. • Dynamic, collaborative founder-led company culture with a focus on innovation and creativity. • Opportunity for career growth and professional development in a fast-paced, entrepreneurial environment. Benefits • Health Insurance - 75% Paid by Employer • Dental Insurance • Vision Insurance • Employee Discount - 60% off retail • Up to 3 weeks of PTO • Paid Holidays What We’re Building: At Caden Lane, we’re dedicated to making parents' lives easier and helping families celebrate life’s most cherished moments. Through thoughtful, practical products designed with care, we strive to bring comfort, connection, and a little more ease to the beautiful chaos of parenthood. Why Caden Lane We’re a fast-growing, founder-led brand redefining what modern parenting looks like—from nursery to newborn and beyond. With a strong digital presence and an obsessed customer base, we’re just getting started—and your work will shape the future of how we grow. Ready to help us tell the next chapter of our story?! Apply now and show us how you’d bring the Caden Lane voice to life. To apply, please submit: • Your resume • A short cover letter or portfolio link • Examples of work achievements, projects, etc. • • NOT REMOTE- THIS IS A FULL-TIME ROLE, ON-SITE, MONDAY-FRIDAY IN BOERNE, TX. • •