Job Description About the role: At NEXT we have a great opportunity for Creative Copywriter to join our Brand Marketing team, you will focus on performance and SEO copy. You'll help shape how NEXT communicates across digital channels, blending strategic insight with standout copy that performs and engages in the UK and internationally. If you love creating impactful copy with demonstrable experience writing for a wide range of brands and categories, can effectively nail messaging for key touch points and have an abundance of creative ideas, we want to hear from you. We can offer flexible hybrid working based at the NEXT Head Office in Enderby, Leicestershire. What you'll be doing: • Writing high-quality, on-brand copy across digital and print touchpoints: homepage banners, emails, landing pages, paid ads, push notifications and more. • Writing with an understanding of SEO principles, ensuring content is discoverable as well as engaging. • Creating social-first relevant copy for social channels, focusing on relevancy and audience. • Localising and adapting messaging for our international markets, ensuring relevance and clarity across regions. • Crafting tailored messaging for our own-brand collections and partner brands, reflecting their unique tone of voice while aligning with the broader NEXT brands. • Contributing to the evolution of our Tone of Voice, and helping to build practical frameworks and guidelines that support consistency. • Collaborating cross-functionally. About you: • 3+ years' experience in a retail, eCommerce, editorial or agency setting. • A confident, versatile writer with the ability to flex tone of voice across different brands, formats and audiences. • Strong understanding of performance-led copywriting, with experience writing for paid social, email, landing pages and product marketing. • A creative thinker with a commercial edge • Experience in international copywriting or localisation. Sensitive to nuance, culture and tone across different global markets. • Comfortable balancing multiple projects and shifting priorities in a fast-paced environment. • Highly collaborative, with strong communication skills and a positive, solutions-focused attitude. • Proactive about learning, especially curious about how tools like AI can support or enhance your creative work. • Familiar with the fashion and lifestyle landscape, with a keen eye for cultural trends. About Us You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global! About The Team • 25% off most NEXT, MADE • , Lipsy • , Gap • and Victoria's Secret • products ( • when purchased through NEXT) • Company performance based bonus • Sharesave scheme • On-site Nursery available; OFSTED outstanding in all areas • 10% off most partner brands & up to 15% off Branded Beauty • Early VIP access to sale stock • Access to fantastic discounts at our Staff Shops • Restaurants with great food at amazing prices • Access a digital GP and other free health and wellbeing services • Free on-site parking • Financial Wellbeing - Save, track and enhance your financial wellbeing • Apprenticeship - Grow and develop on the job whilst gaining a qualification • Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store • Support Networks - Access to Network Groups to empower and celebrate each other • Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more Conditions apply to all benefits. These benefits are discretionary and subject to change. We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email headoffice\_careers@next.co.uk (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.