Our client in the wellness space is hiring a Creative Strategist in London! Core Job Responsibilities • Crafting high-converting, direct response copy for our video ads, social media posts, and other marketing materials • Scripting compelling narratives for our video ads, with a primary focus on Meta platforms • Developing website copy, email content, and other marketing communications as needed • Creating brand new angles/messaging styles based on customer pain points and language to speak directly to our target audience • Iterating successful copy at scale to produce dozens of hook, body & call-to-action variations • Analyzing data and performance metrics to refine and optimize copy across all channels Additional Functions • Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders. • Identify opportunities to expand our client's reach through new platforms, content formats, and audience segments • Build and maintain a library of high-performing creative assets to streamline production processes. • Opportunity to build and lead a creative team as the company scales Core Skills • Exceptional Copywriting Skills, particularly in "direct response" style • Marketing First Principles: You understand what motivates purchase behavior. • Creative mind to brief visual hook ideas / video editing styles that grab attention and bring your creative brief to life • Data-Driven: you pore over reports, analytics and dashboards to guide your marketing decisions • Leveraging AI tools to help brief Hook & Ad copy ideas + Come up with new concepts • Project Management + Clear Communication with relevant stakeholders (Video editors, Creators, etc.) Qualifications • Ideally 2+ Years Experience writing high-converting copy for a health/supplement D2C Brand or another e-commerce brand that was spending heavily on Meta ads • Proven track record of creating copy for video ad concepts, for brands spending over £200k/Month on Paid Social advertising and hitting acquisition/revenue targets • Strong understanding of Paid Media Platforms (Meta specifically) • Analytical mindset with a track record of using performance data to inform and optimize creative decisions