Are you a driven , commercially focused CRM Executive? If so this role could be for you….. Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on. Purpose of the role: Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers • Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns. • Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication • Coordinate with Trade Managers and design resources to procure creative assets. • Coordinate with wider marketing and Trade teams to develop campaigns and share results • Manage relationship with UX and design team to share learning and drive engaging content • Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics. • Apply knowledge of best practice ecommerce Skills: • Ideally experience in creating CRM communications • Experience with A/B testing • Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications • Knowledge of CRM best practices and benchmarks • Retail industry preferred although not essential • You need to be results driven and commercially aware • You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment Experience: • You need to have excellent attention to detail • An excellent communicator with strong verbal and written skills • Key Stakeholder management • Agile and responsive to trading requirements • Comfortable with working under pressure Specialist skills and knowledge: • Strong understanding of CRM cross sell/upsell techniques – essential • Strong understanding of campaign implementation - essential • A/B testing – essential • Marketing automation tool experience - preferred • Salesforce – Exact Target/Marketing Cloud experience – preferred • Google Analytics – Essential • Excel - Essential Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care. Alongside this we can offer you: • 15% discount in Iceland stores • 30% discount at Club Individual Restaurants • 33 days holiday (including bank holidays) • Pension (NEST) • Free onsite parking • Onsite electric car charging ports • Subsidised staff restaurant and Costa Coffee • Christmas vouchers • Refer a Friend Scheme • Christmas Savings scheme • Discounted dry cleaning • Long service awards