CRM Specialist 3+ FTC role Retail: Home Interiors D2C Fully remote role • We’re really pleased to be supporting this client on their latest hire, CRM Specialist, reporting into their Head of CRM. • Initially this role is on a FTC basis, 3-6 months. Ideally looking for an immediate start. • This is a fully remote role. This is a really exciting Home Interiors brand – stores and ecommerce. UK Markets. An established brand that has been through significant growth in the past 5 years. Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team. Some impressive hires across the Marketing & Digital team from C Suit/ Head of to Manager. Creating a fantastic working culture, a real collaborative team that has huge success as a remote business. Head office if you prefer to be in the office. In this role, you’ll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys. Supporting in the build (template) and design of the assets, supporting the Head of pushing segmentation and automation strategies. A hands on role. Key responsibilities for this role include: • Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy. • Ensure the database is segmented effectively for targeted campaigns. • Optimise the retention strategy for the brand, building customer loyalty. • Support on the creative and content of the email campaigns, and CRM campaigns. • Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business What I am looking for: • Extensive experience within CRM, including eCRM and core acquisition automation programmes. • 3 years+ within CRM, working on a number of different ESP is ideal. • Creative campaign delivery and content • Knowledge of customer segmentation. • Experience within with data, data in separate teams to create a single customer view.