CRM Lead Salary: £55,000 - £75,000 Location: London Bridge (Hybrid) Join a fast-growing, sustainability-focused brand in the D2C retail space. Our client is on a mission to redefine personal care with sustainable, beautifully designed, and high-performance products. Since launching their award-winning flagship product in 2022, they’ve reached over 300,000 customers across Europe and the US. With a commitment to innovation and eco-conscious practices, they continue to push the boundaries of what’s possible in their industry. The Retention Lead will... • Own and scale retention marketing, driving repeat revenue through CRM, email, SMS, and CRO strategies. • Optimise automated email flows and high-converting campaigns to boost customer lifetime value. • Enhance subscription retention by reducing churn and increasing upsell opportunities. • Leverage data-driven insights to personalise customer experiences and improve engagement. • Collaborate with Growth, Product, and Creative teams to build best-in-class retention strategies. Essential Skills: • Proven experience in DTC retention marketing, with a strong track record of driving revenue growth. • Expertise in CRM, email automation, and lifecycle marketing (Klaviyo experience preferred). • Data-driven mindset, with a strong ability to optimise campaigns based on performance insights. • Experience managing subscriptions and driving customer engagement in an eCommerce environment. • Creative thinker with the ability to execute high-impact retention initiatives. Benefits: • 25 days annual leave + bank holidays + birthday leave. • Private medical and dental insurance. • Hybrid working (up to 2 days remote) & flexible hours. • £1,000 annual personal development budget. • Monthly social events & wellness perks, including in-office massages. • Cycle to Work scheme & electric bike support. • Fantastic career progression opportunities in a fast-growing business. • Many other benefits!