Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a CRM/Email Marketing Manager to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. Purpose/Impact: (Duties & Essential Functions) • Build strategy and drive execution of nurture, engagement and retention programs across multiple channels; primarily email, sms, and club/studio operating systems • Craft automated workflows from scratch around various segments and business goals • Use of CRM/ESPs tools (ie- Iterable, BrandBot/Xplor, Zenoti, Mailchimp) to support requirements for advanced nurture programs that accelerate revenue opportunities through the sales and marketing funnels • Manage all email list generation activities and oversee the health of each list and integration points • Manage campaign calendar and align CRM messaging with seasonal, promotional, and brand marketing initiative • Supports weekly and monthly CRM performance reporting, own CRM channel performance metrics (e.g., open rates, CTRs, conversion, retention) and proactively optimize campaigns based on results. • Self-learner who takes pride in being up-to-date with the latest trends and best practices in digital marketing, marketing automation and measurement • Educate and support franchisees with best practices to improve brand awareness, lead generation, and member retention • May lead or mentor CRM team members and manage agency/vendor partnerships for campaign support. Strengths & Background • Bachelor's degree in business, marketing, communications or similar • 7+ years of digital marketing experience • Strong understanding of customer lifecycle marketing, segmentation & testing strategies • Past experience must include practical, hands-on experience in an ESP, CRM or marketing/sales automation tools • Demonstrates knowledge of CAN-SPAM, CASL and GDPR and email best practices • Familiarity with an inbox placement solution, e.g., Litmus, to improve email deliverability and increase email marketing ROI • Technical knowledge – deep technical knowledge of marketing operations, marketing automation, data flows/architecture and campaign execution • Strong communication and presentation skills • Detail-oriented with a sense of humor • Proactive problem-solving skills • Ability to manage multiple tasks and complex deadlines in a fast-paced environment • Flexible team player with the ability to work in a cross-department environment Preferred Strengths And Background • Experience with a variety of Email Service Providers (ex- Iterable, BrandBot/Xplor, Zenoti, MailChimp) • Basic knowledge of HTML • Technical aptitude with ability to learn new tools quickly • Familiarity with email and web analytics/reporting tools Soft Skills • Flexible and adaptable, comfortable with ambiguity and change • Experience taking traditional marketing pieces and digitizing them • Thrives in a deadline-driven environment, managing multiple tasks • Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction as well as on-time delivery of projects email campaigns • Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills • Able to work independently with minimal supervision; results driven • Demonstrates decisiveness in resolving business problems, making decisions and identifying priorities Salary Range: $110k - $120k What’s In It For You • Medical, Dental and Vision Coverage • Hybrid Work Environment • Life and Disability Insurance • Unlimited Time off + Paid Holidays • Fridays off between Memorial Day and Labor Day • 401(K) Savings Plan Matching at 4% • Paid Parental Leave • 10 Coaching and Therapy sessions • Mental Health Benefits • Brand Discounts & Reimbursements • In-house workout facilities • Professional Development Opportunities • Team Building, Employee Engagement Activities & so much more