Job Description The Data Insights Analyst is the voice of the consumer data analytics in our direct-to-consumer (DTC) revenue business. This role is responsible for delivering actionable insights from first-party data, web analytics, UX market research, and testing to influence DTC product strategy, merchandising, experience optimization, CRM, and retention to drive revenue. You’ll turn data into growth-driving decisions that fuel our direct ambition. Key Responsibilities: Consumer Channel Insights • Develop a deep understanding of our DTC consumer segments, journeys, and behaviors using qualitative and quantitative tools • Identify purchase drivers, barriers, and moments of opportunity across key life stages (e.g., first home, growing family, aging in place) • Monitor and report on DTC competitive trends, product positioning, pricing, and promotions Performance & Experience Analytics • Own DTC KPIs related to traffic, conversion, retention, CLTV, and merchandising performance • Partner with UX and IT to design and analyze A/B and multivariate tests (pricing, product mix, page layouts, checkout flows) • Provide insights that shape product bundling, personalization, site taxonomy, and merchandising strategy Data Strategy & Reporting • Segment and model customer lifetime value, cohort behavior, and campaign impact • Collaborate with DTC Ops, Media, and Brand to optimize cross-channel investment and attribution Voice of the Consumer • Lead first-party consumer research of DTC trends: surveys, reviews, on-site polls, intercepts, and heat mapping • Build closed-loop insights from profiling, post-purchase NPS, return reasons, and CX support trends • Evangelize the consumer voice across brand, product, and channel teams What You Bring: • 5+ years in consumer insights, analytics, or strategy roles in DTC, eCommerce, or retail • Strong command of tools like GA4, Shopify, Looker/Tableau, Klaviyo, Contentsquare/Hotjar, or similar • Ability to synthesize data into clear, compelling stories and business recommendations • Experience leading A/B testing and interpreting statistically significant results • Consumer-obsessed, curious, and collaborative with a bias for action Nice To Have: • Experience with home, hardware, CPG, or lifestyle brands • Familiarity with CDP platforms • Exposure to P&L ownership or revenue-driving initiatives in DTC Additional Information Company Description: Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here Additional Information: Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $71,000 USD - $107,800 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan. At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work. Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential. Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN Equal Employment Opportunity: FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic. Reasonable Accommodations: FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to. To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.