Requirements Minimum Experience and Knowledge: · Bachelor's degree in a relevant field (e.g., Business, Marketing). · Proven experience of 8+ years as a Digital Analytics Lead or similar role · Proficiency in digital analytics tools such as Google Analytics, Appsflyer or similar platforms. · Experience working closely with technical teams to implement tracking requirements. · Excellent analytical skills with the ability to translate complex data into clear, actionable insights. · Solid understanding of A/B testing, user journey analysis, and UX performance measurement. · Strong communication skills to influence and present to both technical and non-technical stakeholders. · Proven ability to manage multiple priorities independently and deliver high-quality outputs within deadlines. · Certified Google Analytics professional · Project management skills and ability to prioritize and manage up effectively. · Data-driven storytelling skills – you create and deliver compelling presentations with outstanding visuals · Strong Web Analytics proficiency is required – A/B testing / usability / UX etc. 1. COMPETENCIES: Behavioral: - Works well cross-functionally to drive tangible business outcomes leveraging analytics. - Highly motivated self-starter who is adaptable, detail-oriented, and proficient at multi-tasking in a fast-paced environment - Collaborate closely with other members of our Product/Data & Analytics team on leveraging data across key customer journeys and interactions to inform insight and analysis. - Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.