Business: Nestlé UK&I Job Title: Digital Consumer Experience (CX) Specialist Location: York (Hybrid working, 2 flexible days per week in the office) Salary up to £48,000 depending on experience + generous pension scheme + 12 flexible days on top of 25-day holiday entitlement + 2 paid volunteering days + other fantastic benefits! This role is a permanent, full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs. Position Summary We are delighted to be recruiting a Digital CX Specialist to join our Consumer Experience team based in York. This role will see you work in a forward thinking, supportive team with big ambitions to achieve great things across the CX landscape. You’ll work in collaboration with external partners and CX Digital Leads to manage the strategic activation and optimisation of consumer data across our paid media channels. The key being to drive scalable and measurable impact across both brand and campaign performance. A day in the life as a Digital CX Specialist... This really is an exciting role that will build, manage and evolve Nestlé’s audience portfolio, ensuring seamless integration of first-party data into omni-channel execution. Coupled with this you’ll ensure visibility of audience usage, campaign performance, and champion data driven decision making across the entire consumer experience ecosystem. You’ll also: • Implement Consumer Experience plans across all digital platforms and touchpoints; think websites, email, social media and more. • Create and manage consumer segmentation based on various criteria using deep consumer understanding to enrich and personalise marketing activations, improving consumer targeting, and consumer experiences. • Champion digital data touchpoints (such as website, apps) and related technologies to support best in class service experiences and consumer journey optimisation through AI. • Analyse consumer data to identify patterns and trends driving insights that can be used to improve consumer engagement, satisfaction, retention and loyalty. • Monitor the performance of multi-brand digital initiatives across CX workstreams, tracking key performance indicators and business value from data-driven activities. • Collaborate with various internal teams such as marketing, media, digital IT, product development, sales etc to ensure a seamless consumer experience across all touchpoints. • Coach and support the wider teams to align activities with consumer experience plans. What will make you successful? Having already got some great CX experience under your belt you will be able to demonstrate your fantastic passion and capability in this space. You will be commercially minded and have excellent communication skills, whilst being able to influence and educate cross functional teams on the CX landscape. You’ll also: • Have a solid understanding of media platforms, marketing channels and AdTech/MarTech solutions. • Demonstrate experience of GDPR compliance, privacy-first tools and data activation platforms such as Data Clean Rooms, Retail media and more. • Have a great understanding of CRM, website technologies and digital tools. • Have effective analytical and problem-solving abilities, with a data-driven approach to decision making. • Have a proven track record of successfully managing complex projects and delivering results. • Proficient in agency and budget management. What you need to know Job posting date 12/09/2025 Job closing date 26/09/2025 We will be reviewing applications as they apply, so please don’t delay in submitting your application. At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers.  That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process.