Digital Growth Lead Full-Time | Remote First Salary: c£50,000 DOE  | Start Date: November Is This You? You’re a data-led, commercially savvy paid media marketer who wants full ownership, freedom to test and grow, and a client-first mentality. You’re looking for a high-impact role at a growing agency where you can make a difference and see the results of your work in real-time. Ready to lead digital growth at Formula? Apply now to join us this November. About Formula Agency It's a great time to join us here at Formula. We’re an established yet growing digital agency built around the hotel and hospitality sector. We’re undergoing exciting growth - having just rebranded and brought our PPC function fully in-house. Now, we’re looking for a Digital Growth Lead to take the reins of our performance marketing and help shape the future of digital at Formula. The Opportunity We’re searching for an experienced, hands-on digital marketer who lives and breathes Paid Media and Digital Growth. This is a senior, client-facing role where you'll own strategy, execution, optimisation and results across our hotel clients’ digital channels. You’ll be leading from the front - running campaigns yourself, driving performance, influencing strategy, and eventually building out your own team as we scale. Key Responsibilities • Own all Paid Media efforts – Google Ads (Search, Display, PMAX, Hotel Ads), Meta (Facebook/Instagram), Microsoft Ads, and more. You will need to know these inside out and make strong recommendations about what will work best for a particular client. • Build and deliver high-performance paid strategies across PPC, Paid Social and Google Hotel Ads. • Develop full-funnel strategies tailored to the hotel booking journey, using our Hotel Growth Formula. • Optimise accounts to increase ROAS and reduce CPA - through audience segmentation, bidding strategies, ad copy and landing page insights. • Use tools like GA4, Google Tag Manager, and Looker Studio to analyse performance and report insights that matter. • Drive CRO initiatives and collaborate with our SEO Lead and web teams to ensure a seamless user journey. • Lead client meetings, present strategy and performance, and manage client expectations. • Collaboratively closely with our in-house Head of SEO to align client growth strategies • Feed into new business activity, from proposals to pitch decks. • Stay ahead of trends, test new formats, platforms, and ideas - don’t be afraid to experiment. • Mentor and eventually hire to grow the digital performance team. What We're Looking For We’re after a proven performance marketer with strategic thinking, technical expertise, and a commercial mindset. You should have: • 10+ years of experience in the world of digital/agency/work! • Proven results managing budgets from £100 - £50,000 per month • Deep knowledge of Google Ads, Meta, Microsoft Ads, Google Hotel Ads • Strong proficiency with GA4, Google Tag Manager, conversion tracking and CRO best practices • Experience in hospitality a bonus (agency-side preferred) • Confidence in client communication, performance reviews, and commercial conversations • A data-driven mindset – you test, learn and act fast • Ability to thrive in a fast-moving environment with shifting priorities • Working knowledge of SEO strategy and how it fits with paid campaigns • Experience supporting new business and growth initiatives Bonus if you have: • Familiarity with managing or advising on social media strategies • Experience in setting up attribution modeling with GA4, Tag Manager and third party ecommerce platforms, as well as troubleshooting and resolving errors and inconsistencies • Experience managing or mentoring team members What You’ll Get • Autonomy & Ownership – You’ll fully own paid performance. From strategy to results, it’s all yours. • Creative Freedom – Test new platforms (TikTok? Pinterest? You decide), experiment with formats, run your own CRO tests. • Clear Progression – Build your own team. Lead your own department. Help shape the agency’s growth. • Flexible Working – Work remotely at least 4 days/week, join the team in our London office on some Mondays (TBC) • Collaborative Culture – Work with a tight-knit team that supports and challenges each other. • Real Impact – Watch your work directly drive client revenue. Benefits • c£50,000 annual salary • Private medical insurance • Company pension • Remote-first working • GENUINE flexible working • Opportunities for growth & leadership