Job Summary Responsible for implementing and optimizing digital marketing and e-commerce strategies that produce interest across all stages of the buyer’s journey and generate revenue. This entrepreneurial person will be tasked with increasing the online traffic and e-commerce revenue for select Precept brands. This is an independent contractor position, and more details will be discussed upon interview. Duties And Responsibilities • Responsible for channel management across email, SEM, SEO, affiliate, paid social, Google Ads, and other new marketing channels. • Experience in structuring campaigns, testing ad copy, researching keywords, and building audiences. • Able to build a customer audience lifecycle marketing plan (new customer acquisition, retention, and reactivation) for digital marketing investments across channels. • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights, and optimizes performance based on the insights. • Plans, executes, and measures experiments and conversion tests. • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. • Identifies critical conversion points and drop off points and optimizes user funnels. • Brainstorms new and creative growth strategies through e-commerce and digital marketing. Requirements And Qualifications • Proficiency using third-party analytics platforms (Google Analytics), Google Ads (AdWords) and Facebook Ads Manager. • Experience working with e-commerce platforms like Shopify Plus, Klayvio/Mail Chimp, Google Analytics, ZenDesk, and more. • Experience with campaign reporting and data analysis. • Experience in optimizing landing pages and user funnel • Experience with A/B and multivariate test & learning. • Experience in setting up and optimizing PPC campaigns on all major search engines. • Working knowledge of HTML, CSS, and JavaScript. • Strong analytical abilities and quantitative skills. • entrepreneurial approach and comfortable with ambiguity. • Natural curiosity and desire to continuously learn.