Company Description DirectionWay, an initiative by Galleon Consultants, is dedicated to promoting practical learning for students and working professionals. We use research-based teaching techniques to transform traditional classrooms into dynamic spaces where learner choice plays a significant role. Our learning model emphasizes the 5 C's: Creativity, Communication, Critical Thinking, Choices, and Collaboration. Role Description This is a full-time Digital Marketing Director role with a hybrid work arrangement based in Miami, FL, which allows for some work from home. The Digital Marketing Director will oversee the development and execution of digital marketing strategies, manage e-commerce and lead generation efforts, and analyze web analytics to guide marketing decisions. The role requires collaboration with cross-functional teams to drive marketing initiatives and achieve business objectives. Qualifications • Strong skills in Digital Strategy, Marketing, and E-Commerce • Experience in Lead Generation and Web Analytics • Proven track record of successful digital marketing campaigns and strategy implementation • Excellent analytical, communication, and leadership skills • Ability to work independently and as part of a hybrid team • Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred • Experience in the education or consultancy industry is a plus