Job Title: Digital Marketing & E-commerce Analyst Job Location: Raleigh, NC 27609 (hybrid) Duration: 4+ Months (High Chances of extension) Key Responsibilities: B2C Marketing Support - Assist in proofing digital assets for accuracy against internal team member documentation. - Validate weekly stage props to ensure correct onsite promotional assets and content updates. - Audit key e-commerce journeys, and competitive analysis of like journeys, and provide actionable optimization recommendations. - Participate in key project meetings, creative kick-offs, and roll-over planning sessions. - Oversee the Content Hub in collaboration with internal stakeholders. - Support development of new landing pages to support marketing and other key ecommerce initiatives. - Utilize AI tools to generate content as needed. - Create and manage QR codes for DIY campaigns. - Facilitate URL redirects and submit JIRA tickets for front-end updates and asset changes. B2B Marketing Support - Review promotional roll-over assets for accuracy against internal team member documentation. - Validate landing pages and espot updates on MyAdvancePro per the marketing release schedule. - Ensure proper roll-over of APRO/CQPRO espots based on rotation schedules. - Attend relevant project and creative meetings. Qualifications: - 5+ years of experience in digital marketing, e-commerce, or related fields. - Strong project management and organizational skills. - Experience with content management systems, JIRA and Salesforce. - Familiarity with e-commerce platforms and B2B/B2C marketing strategies. - Excellent communication and collaboration skills. - Ability to work independently and manage multiple priorities in a fast-paced environment. - Ability to proactively identify and resolve issues and opportunities. - Proficient in Excel and PowerPoint Preferred Skills: - Experience in the automotive aftermarket or retail industry. - Proficiency in analyzing digital journeys and user experience optimization. - Experience with Google Analytics for reporting