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Apptad
Digital Marketing & E-commerce Analyst
This role is for a Digital Marketing & E-commerce Analyst in Raleigh, NC, for 4 months. Key responsibilities include managing B2C and B2B marketing initiatives, conducting competitive analysis, and optimizing e-commerce journeys. Strong project management and e-commerce experience are required.
🌎 Country
United States
🏝️ Location
Hybrid
📄 Contract
Unknown
🪜 Seniority
Mid-Senior level
💰 Range
Unknown
💱 Currency
$ USD
💸 Pay
Unknown
🗓️ Discovered
August 8, 2025
📍 Location detailed
Raleigh, NC
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🧠 Skills
#Unknown
Role description
Position: Digital Marketing & E-commerce Analyst
Location: Raleigh, NC – Hybrid role
Duration: 4 months
Position Summary:
We are seeking a highly skilled and detail-oriented Digital Marketing & E-commerce Analyst
(Temporary) during a maternity leave coverage period. This role will be responsible for
managing key B2C and B2B marketing initiatives, ensuring flawless execution of digital
campaigns, and maintaining continuity across multiple projects and platforms. This is a
hands-on role ideal for a strategic thinker with strong project management skills, a keen eye
for detail, and experience in e-commerce and digital marketing operations.
Key Responsibilities:
B2C Marketing Support
· Conduct weekly competitive analysis of AutoZone, Napa, and O’Reilly e-commerce sites
· and compile and present promotional analysis compared to our current promotional
· offerings.
· Assist in proofing digital assets for accuracy against internal team member documentation.
· Validate weekly stage props to ensure correct onsite promotional assets and content
· updates.
· Audit key AAP e-commerce journeys, and competitive analysis of like journeys, and
· provide actionable optimization recommendations.
· Participate in key project meetings, creative kick-offs, and roll-over planning sessions.
· Oversee the Content Hub in collaboration with internal stakeholders.
· Support development of new landing pages to support marketing and other key ecommerce initiatives.
· Utilize AI tools to generate content as needed.
· Create and manage QR codes for DIY campaigns.
· Facilitate URL redirects and submit JIRA tickets for front-end updates and asset changes
Position: Digital Marketing & E-commerce Analyst
Location: Raleigh, NC – Hybrid role
Duration: 4 months
Position Summary:
We are seeking a highly skilled and detail-oriented Digital Marketing & E-commerce Analyst
(Temporary) during a maternity leave coverage period. This role will be responsible for
managing key B2C and B2B marketing initiatives, ensuring flawless execution of digital
campaigns, and maintaining continuity across multiple projects and platforms. This is a
hands-on role ideal for a strategic thinker with strong project management skills, a keen eye
for detail, and experience in e-commerce and digital marketing operations.
Key Responsibilities:
B2C Marketing Support
· Conduct weekly competitive analysis of AutoZone, Napa, and O’Reilly e-commerce sites
· and compile and present promotional analysis compared to our current promotional
· offerings.
· Assist in proofing digital assets for accuracy against internal team member documentation.
· Validate weekly stage props to ensure correct onsite promotional assets and content
· updates.
· Audit key AAP e-commerce journeys, and competitive analysis of like journeys, and
· provide actionable optimization recommendations.
· Participate in key project meetings, creative kick-offs, and roll-over planning sessions.
· Oversee the Content Hub in collaboration with internal stakeholders.
· Support development of new landing pages to support marketing and other key ecommerce initiatives.
· Utilize AI tools to generate content as needed.
· Create and manage QR codes for DIY campaigns.
· Facilitate URL redirects and submit JIRA tickets for front-end updates and asset changes
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