Digital Marketing & E-commerce Manager House of Willow Alexander – A Modern British Home & Garden Institution Sidcup, Kent | 💷 £40,000 – £44,000 - This is not a hybrid role and requires 5 days a week in the office as policy About Us House of Willow Alexander is redefining sustainable home & garden living in the UK. From award-winning garden design and premium services to our e-commerce store and growing HoWA membership platform, we are building a new British institution at the intersection of tradition, design, and technology. We’re looking for a hands-on Digital Marketing & E-commerce Manager to take ownership of our paid media performance across our portfolio of services while maintaining our online store growth — ensuring that our brand translates into measurable commercial results. The Role This is a full-time, office-based role in Sidcup. You’ll manage and optimise all paid media campaigns (Google & Meta) while also running our e-commerce store day-to-day. It’s a role for someone who enjoys both the creative side of digital marketing and the technical side of optimisation and analytics. Key Responsibilities Paid Media Management • Plan, execute, and optimise PPC (Google Search, Shopping, Display) and Meta (Facebook/Instagram) campaigns. • Manage budgets and targeting to deliver efficient CPL, CAC, and ROAS. • Build remarketing and subscription funnels across digital touchpoints. E-commerce Store Management • Manage and update our online store (product uploads, merchandising, categories, promotions). • Optimise product listings, descriptions, and homepage content for sales conversion. • Monitor stock levels and coordinate with operations for accurate availability. • Improve the customer journey (UX, checkout flow, CRO testing) working with in-house UX and web manager Creative & Content Alignment • Brief design team for on-brand ad creatives and product imagery. • Write/test ad copy and product descriptions. • Keep all digital touchpoints consistent with our design-led brand voice. Analytics & Reporting • Own campaign tracking with GA4, Meta Pixel, and Google Tag Manager. • Produce weekly and monthly reports on paid media performance and store revenue. • Use data insights to drive continuous growth. About You ✔ 3–5 years’ digital marketing experience, with hands-on PPC and paid social management. ✔ E-commerce experience (Shopify, WooCommerce, Shopwired or similar). ✔ Strong balance of creative flair and analytical mindset. ✔ Proven results in lead generation and/or e-commerce revenue growth. ✔ Comfortable working in a fast-paced, entrepreneurial environment. ✔ Local to Sidcup or able to commute daily. What We Offer 🌿 Salary £40,000 – £44,000 (DOE). 🌿 Full-time, office-based role in Sidcup, Kent. 🌿 A chance to take real ownership and shape the digital growth of a design-led, carbon-neutral brand. 🌿 Clear progression as we scale nationally — this role can grow into a Head of Digital & E-commerce.