Digital Marketing and Growth Executive Reporting to: MD/Founder (and regular coaching from fractional CMO) Location: Chiswick Head Office Contract: Full time, permanent Salary: Up to £28,000 per annum dependent on experience The Company: In a world moving ever faster, Yawn exists to help women get their best rest. We dream big. We are building Yawn to be a leading British nightwear brand, renowned for high quality colourful and characterful nightwear products, inspiring and helping women to rest and recharge. What makes our business special CREATIVITY - we inject joy into the products we make and take time to develop our beautiful hand-drawn prints. We focus on storytelling, hidden details and secret messages -“just because” COMFORT - we design products to help a woman feel great - with feel good features such as deliciously deep pockets, collar buttons, flattering easy fits and the very finest, supersoft natural fabrics CARE - our thoughtful, slow approach is focused entirely on women and their needs, with a responsible approach to our supply chain, really special customer service and longstanding charity partnerships Our values We CARE. We love nothing more than to work with other brilliant people and achieve things as a team. We’re super-committed individuals who like what we do (and do it with a smile). We’re COMMUNITY-MINDED We-before-me in everything we do. We’re natural team players that know we need to work together to make great things happen. AMBITIOUS Dreaming big is in our DNA. We value passion and challenge ourselves to aim high. We take pride in business success. RESOURCEFUL - We gets things done (with a smile). We believe you can do a lot with very little. We are positive, solution-oriented people. ETHICAL - We are thoughtful, aiming to have a positive impact on people and planet and a responsible approach in all that we do. The role: We’re looking for a passionate Digital Marketing and Growth Executive to join our small team. This is a pivotal role at Yawn! As a proven digital marketing specialist, you will be responsible for developing and delivering new customer growth. This is a very hands-on role and suits a collaborative person who likes being accountable and seeing their impact. You will be creating, executing and managing online campaigns across various channels to promote Yawn’s products, profitably acquire new customers and increase brand awareness. You will also be responsible for improving our website, growing our CRM database and improving our understanding of our customers. Main responsibilities: • Developing overarching digital marketing campaigns for key sales, promotions, and product launches according to the Yawn content calendar • Collaborating with the brand’s creative lead, briefing on requirements for content • Responsible for managing the website experience in Shopify (briefing key projects into a web developer) and working on site SEO directly to ensure conversion rate remains strong • Setting up and managing paid advertising campaigns (PPC) with a focus on our paid media channels of Google Ads and Meta, responsible for budget allocation to ensure new customer targets are met at a sensible CPA • Planning, building, and scheduling email marketing campaigns weekly and improving email flows quarterly • Consistently A/B testing email content, formats, and CTAs for optimisation. • Optimising customer journeys, segmentation, and personalisation for email flows • Scheduling and optimising social media via SkedSocial (content will be created by our creative lead) • Managing affiliate and partnership relationships and campaigns and tracking performance • Developing and optimising our loyalty programme, with a focus on customer retention • Monitoring and reporting back to the team on overall KPI performance, working to constantly evolve and improve What experience and skills you’ll need: We’re looking for an experienced and motivated digital marketing specialist, ideally from an in-house SME background but you may also come from an agency. You will have technical skills with proven experience of managing marketing campaigns across various digital channels with core skills in paid social and an understanding of profitably driving growth. You’ll also have the ability and know-how to track, monitor and report on overall performance, and then know what to do to improve performance. You’ll come with strong IT skills including MS Office, especially Excel reporting, and G-Suite. You'll be excited about working as part of a hard-working small team within a growing and ambitious organisation. You’ll be a self-starter who is passionate about overseeing digital marketing, whilst contributing and collaborating more broadly when needed. We’re seeking a methodical and detail-orientated person with a knack for relationship building. Ideally you will have previous experience of working for a B2C ecommerce business. Experience in the fashion sector would be beneficial, although not essential. We are based at the Barley Mow Centre in Chiswick, so you will need to live within an easy commute of the office as you will be working four days per week there (one day remotely from home) as part of our small team. The Rewards: • Salary of up to £28,000 per annum (depending on experience) • Creative office environment in Chiswick, West London • Opportunities for fast progression and growth • Holiday entitlement of 25 days + bank holidays • Extensive product discounts for the role holder and their family • £500/year budget to spend on training and development If you possess the experience, passion and attitude to make this role a success, then we would love to hear from you.