We are recruiting for an incredible, paid digital advertising & marketing agency in San Diego that focuses on providing Amazon ad strategies for brands selling on the Amazon marketplace as they are hiring for a Principal Advertising Specialist. This is a five day/week onsite position in their San Diego office. Primary Responsibilities: ● Through the use of company and department practices and procedures, manages the Amazon search campaigns for clients of varying sizes. Strategizes and determines a course of action, assesses and resolves a wide range of issues, and provides counsel and advice as required ● Provides detailed analysis, comprehensive interpretations, and creates actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms. Aligns strategies with overall retail business performance ● Partners with enterprise clients and manages escalations by conducting comprehensive, cross-functional analysis ● Leads high-importance enterprise client meetings by delivering comprehensive, stakeholder-tailored presentations that drive impact, while effectively preparing internal teams for success ● Conducts comprehensive audits involving complex data to identify and capitalize on client growth opportunities. Discusses anomalies, possible causes, and solutions with the team to ensure alignment with client and company requirements. ● Develops and implements detailed PPC strategy for assigned clients ● Establishes and maintains strong relationships with assigned clients, manages brand categories, defines KPIs of success and proactively communicates solution-based challenges ● Engages in weekly department scrums and training sessions to deepen knowledge within the channel ● Actively seeks opportunities to enhance campaign performance and business impact, aligning strategies with client goals ● Conduct in-depth market research and competitor analysis to inform campaign strategies ● Maintains frequent and excellent communication both on internal teams and externally with assigned clients ● Efficiently leverages available AI tools and delegation resources to enhance workflow effectiveness and campaign outcomes ● Drives strategic initiatives to improve operational performance, profitability, and client satisfaction ● Assist in the development of new department training materials ● Designs new toolsets and templates to empower teams across the organization ● Serves as an SME or Trainual content owner for up to three department-specialized functions, providing guidance and training to team members ● Mentors and guides Advertising Strategists, sharing expertise in developing and executing effective growth strategies. Fosters their development and ensures alignment with team objectives. ● Maintains or exceeds department-established performance standards ● Other duties as assigned ● Bachelor’s degree in marketing, business, or a related field or equivalent work experience ● Eight or more (8+) years of related experience in advertising with specific expertise in Amazon PPC management (agency experience preferred) or related roles, 4+ years of which include Amazon e-commerce preferably familiarity with both seller central and vendor central platforms. ● Demonstrates excellent understanding of department practices, procedures, and specialized functions. Applies independent judgment in selecting methods and techniques for obtaining solutions for projects ● Advanced experience with Amazon retail search advertising, Google paid search advertising, or similar platforms is highly valued ● Expert knowledge managing campaigns in various platforms, including Amazon Ad Console, Amazon 3rd Party Advertising Platforms, Walmart Connect ● Advanced project management skills, with a track record of leading successful initiatives ● Analytical mindset with the ability to make data-driven recommendations ● Advanced communication skills, both verbal and written, demonstrating clarity and precision ● Excellent skills utilizing Google/Microsoft Office Suite(s) with effective navigation and utilization skills in Excel/Google Sheets for data analysis and reporting ● Excellent organizational skills and the ability to manage multiple priorities effectively ● Proven ability to mentor and train team members Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. 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