Our client, a better market accessory brand, is seeking a Senior Manager of Digital Marketing to handle the strategy, execution, and optimization of paid acquisition channels, retention marketing efforts, and affiliate marketing programs. This role requires a balance of analytical and creative thinking, attention to detail, and a deep understanding of eCommerce brands with better wholesale distribution as well. This is a hybrid work schedule, requiring in-office work in NYC Tuesday – Thursday and will report to the VP of Marketing and Digital. • The salary range is $125-135,000 plus bonus BOE Responsibilities: Retention Marketing: • Oversee the strategy and execution of email and SMS programs to drive engagement, customer retention, and repeat purchases. • Develop personalized, data-driven campaigns to nurture leads, convert one-time buyers into repeat customers, and maximize customer lifetime value. • Create segmentation strategies that deliver targeted messaging that aligns with customer preferences and behaviors. • Implement automated workflows for customer lifecycle management, including welcome series, cart abandonment, post-purchase nurturing, and re-engagement. Paid Acquisition Channels: • Lead and manage all paid acquisition channels, including Meta (Facebook/Instagram) and Google (Search, Display, YouTube), working with our external agency partner to achieve company goals and performance benchmarks. • Develop and execute comprehensive paid media strategies aimed at driving new customer acquisition. • Oversee paid media budgets, ensuring efficient spend allocation. • Optimize campaigns through data analysis, A/B testing, and performance tracking to improve key metrics. • Collaborate with the creative team to ensure that all paid media assets align with the brand’s vision and resonate with the target audience. • Spearhead the identification of new, promising acquisition channels. Affiliate Marketing Program: • Lead the strategy and growth of affiliate marketing program. • Identify and onboard new affiliates, managing relationships to maximize partnerships and revenue growth. • Optimize affiliate campaigns, track performance, and negotiate deals to ensure program profitability and growth. • Collaborate with the PR and social media teams to amplify affiliate efforts and extend brand reach. Analytics & Reporting: • Use data to track campaign performance and adjust strategies accordingly to meet business objectives. • Provide regular reporting and insights on performance metrics to senior leadership, with recommendations for continuous improvement. • Leverage marketing tools and analytics platforms to assess channel performance. Required Qualifications: • Bachelor’s degree in business, marketing, analytics or similar • 2-4 years of experience in growth marketing, with a strong focus on paid acquisition, retention marketing, and affiliate programs – preferably in fashion, beauty, or luxury eCommerce. • Proven experience driving results on Meta (Facebook/Instagram) and Google Ads, including Search, Display, and YouTube. • Experience with Shopify • Strong knowledge and hands-on-key experience managing email marketing and SMS platforms. • Experience managing and optimizing affiliate marketing programs. • Expertise in data analysis and reporting, with a deep understanding of key marketing metrics. • Exceptional communication and leadership skills, with a track record of managing agencies and collaborating cross-functionally to achieve marketing and business goals. • Strong organizational skills with the ability to manage multiple projects in a fast-paced environment. • Detail-oriented and results-driven. If you meet the required qualifications and are interested in this role, please apply today. The Solomon Page Distinction Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve. About Solomon Page Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn. Opportunity Awaits.