We are recruiting on behalf of a market-leading brand in the digital health space. The organisation offers a suite of health-focused products and services available both direct-to-consumer via app stores, and to healthcare providers as part of digital care pathways. They are seeking a Digital Marketing Manager for maternity cover. This standalone role will be responsible for planning and executing multi-channel marketing campaigns across both B2C and B2B2C audiences, with a strong focus on digital performance, content creation, and collaboration across internal and external teams. Key ResponsibilitiesStrategy & Delivery • Develop and execute integrated digital marketing plans across paid, owned, and earned channels (e.g. App Store, SEO, paid media, email, CRM). • Manage and optimise performance marketing campaigns (Google Ads, Meta, Apple Search Ads). • Analyse and report on marketing performance using tools such as GA4, Mixpanel, and App Store analytics. • Drive growth and engagement via email and CRM strategies. • Work closely with healthcare partners to co-create toolkits and campaigns that increase patient engagement. Content Creation & Brand Messaging • Develop and tailor content (blogs, videos, guides) for multiple personas including patients, clinicians, and healthcare procurement teams. • Support sales enablement with compelling B2B collateral such as case studies and presentations. • Maintain consistency in brand tone, voice, and messaging across all channels. Cross-Functional Collaboration • Liaise with internal teams including product, design, clinical, and commercial, ensuring marketing efforts are aligned with business goals. Skills & Experience • Proven track record in managing and optimising D2C digital campaigns with clear ROI. • Experience marketing digital products via app stores (iOS and Android). • Understanding of B2B2C and healthcare sector dynamics is highly desirable. • Strong copywriting and content creation skills. • Analytical mindset; experienced in using marketing data to inform strategy. • Hands-on experience with marketing tools such as Google Ads, Analytics, Tag Manager, and Search Console. • Familiarity with Photoshop, InDesign, or similar tools (desirable). • Comfortable working autonomously and managing multiple projects simultaneously. • Able to identify opportunities for growth and develop effective strategies to drive lead generation and engagement. • Up to date with the latest digital marketing trends and innovations. Attributes We’re Looking For • Self-starter with a positive, proactive attitude. • Comfortable in a fast-paced environment and happy to get stuck in. • Collaborative, constructive, and empathetic communicator. • Open-minded and flexible in approach—including a willingness to use personal devices for app testing if required. Salary & Working Pattern £40,000 per annum (full-time) or £40,000–£50,000 pro rata (4 days/week) for more experienced candidates We’re open to either a full-time candidate with solid digital marketing experience, or a more senior professional who prefers a 4-day working pattern. Final salary and working hours will be based on the level of experience and skills you bring. • 25 days annual leave • Mainly remote, c. 1 day a week in Central London co-working space • Flexible working environment with some UK travel • Remote-first team culture using Zoom/Teams for collaboration