Better Placed are delighted to be partnering with a fast-growing e-commerce retailer experiencing significant momentum in the lifestyle industry. Their growth is fuelled by a strong Shopify-powered store, loyal customer base, and ambitious digital marketing strategy. As they scale, they're looking for a performance-driven Digital Marketing Manager to help them take their digital channels to the next level. The Role This is a key strategic hire. You’ll take ownership of the growth and performance of their Shopify B2C store, managing and optimising the entire digital customer journey. Reporting to the senior leadership team, you’ll work closely with their performance marketing agency, internal stakeholders, and creative teams to drive results across paid media, conversion rate optimisation, and funnel performance. While PPC is handled by an agency, you'll be responsible for managing that relationship—holding them accountable, interpreting data, and steering strategy. Key Responsibilities • Lead the digital marketing strategy for their Shopify B2C store, focusing on sustainable growth and ROI. • Manage and optimise the entire digital sales funnel—from acquisition to conversion and retention. • Oversee and manage our external paid media agency, ensuring effective campaign performance across PPC, paid social, and display. • Improve on-site performance through CRO initiatives, A/B testing, and UX enhancements. • Develop and execute strategies to grow key channels, including email marketing, social media, SEO, and affiliates. • Own performance reporting and deliver actionable insights to the wider team. • Collaborate with content and creative teams to ensure consistent, high-converting messaging across all platforms. What We're Looking For • 5+ years in B2C e-commerce marketing, ideally in a fast-paced retail environment. • Proven track record in scaling digital performance channels and driving measurable growth. • Deep knowledge of Shopify, with hands-on experience in managing and optimising Shopify stores. • Strong analytical skills—comfortable diving into data and making decisions based on insights. • Experience in managing agency relationships, with the ability to challenge and support them to deliver results. • Confident communicator with a proactive, hands-on approach. • A solid understanding of the full marketing mix, including email, SEO, affiliates, and social media. What We Offer • Hybrid working model (3 days in our Leeds office, 2 days from home) • A fast-paced, collaborative environment with real autonomy • The chance to have a meaningful impact in a high-growth e-commerce business • Competitive salary and benefits package • Opportunity to grow with the business as we scale