Dice is the leading career destination for tech experts at every stage of their careers. Our client, Showman Staffing, is seeking the following. Apply via Dice today! Digital Marketing Manager E-commerce Brand Location: US - Remote Employment Type: Full-time Experience Required: 5+ years in Digital Marketing, with at least 2 years in an e-commerce-focused role About Us: We are a fast-growing e-commerce brand on a mission to deliver exceptional products and experiences to our customers. As we scale, we are seeking a results-driven Digital Marketing Manager to lead our performance and brand marketing initiatives across digital channels. Key Responsibilities: Strategy & Planning Develop and execute a comprehensive digital marketing strategy to drive traffic, conversions, and revenue growth Own the customer acquisition funnel across paid and organic channels Analyze data and market trends to adjust strategies and ensure KPIs are being met Performance Marketing Manage and optimize paid advertising campaigns across Google, Meta (Facebook/Instagram), YouTube, TikTok, and affiliate platforms Track ROAS, CPA, and other critical performance metrics Collaborate with creative and product teams to run A/B tests and continuously improve ad performance Email, SMS & CRM Oversee lifecycle marketing campaigns including email, push notifications, and SMS Improve customer retention and LTV through targeted segmentation and personalized automation flows Own CRM platform (e.g., Klaviyo or similar) and reporting dashboards Content & SEO Guide content strategy to improve brand awareness and organic visibility Manage SEO best practices, site structure, and content optimization Collaborate with content creators and agencies on blog and social media content Website & CRO Work with tech/UX teams to improve website performance, user experience, and conversion rates Analyze heatmaps, user journeys, and funnel drop-offs to make data-backed optimizations Team & Vendor Management Lead a small team of in-house specialists or freelancers (PPC, SEO, design, content) Coordinate with external agencies and platforms when required Manage digital marketing budget efficiently and report on spend vs. returns Key Requirements: Bachelor's degree in marketing, Communications, Business, or a related field Proven experience in a similar role within an e-commerce/D2C brand Strong command over digital tools like Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Klaviyo, Shopify/Magento, SEMrush, Ahrefs, etc. Excellent analytical skills and ability to turn data into actionable insights Creative mindset with an eye for branding, storytelling, and visual aesthetics Experience managing a team or working with external agencies Knowledge of influencer marketing, affiliate marketing, and marketplaces (Amazon, etc.) is a plus