Company Overview We are a fast-growing home and garden mail-order business with ambitious expansion plans. To support our continued growth, we are seeking a dynamic and versatile Digital Marketing Manager. This is a fantastic opportunity for a motivated individual who thrives in a varied role, combining hands-on operational management with digital marketing expertise. Key Responsibilities Team Leadership • Assist in the day-to-day management of the website and marketing functions. • Manage a team of E-Commerce & Marketing associates. • Deputise for the Managing Director in leading and motivating the team. • Ensure smooth and efficient operations to support business growth. Digital Marketing & Growth • Develop and execute a strategic multichannel marketing plan to drive sales and brand visibility. • Manage and grow the Shopify website to maximise user experience and conversions. • Take full responsibility for SEO (on-page, off-page, and technical SEO) to improve organic search performance. • Plan, manage, and optimise PPC campaigns (Google Ads, Shopping, Display, Paid Social) to deliver strong ROI. • Drive performance marketing initiatives, tracking KPIs and analysing campaign performance to achieve ambitious growth targets. • Oversee GA4 analytics, reporting, and ad spend management across Google and other digital platforms. • Spearhead an aggressive social media strategy to build brand presence and direct traffic to the website. • Deliver engaging content, copy, and creative assets across email, web, and social channels. • Effectively work with internal and external stakeholders. Skills & Experience Required • Proven experience in digital marketing (minimum 2 years) with strong knowledge of SEO, PPC, and performance marketing. • Excellent communication skills (both verbal and written). • Strong copywriting ability with an eye for detail. • Demonstrated leadership and team management experience (minimum 2 years). • Exceptional time management skills and ability to prioritise a fast-paced workload. • Proficiency in Outlook, Word, PowerPoint, and Excel. • Comfortable working independently, under tight deadlines, and within set budgets. • Experience managing and optimising Shopify stores. • Eagerness to learn new skills such as image editing, basic design tasks, or video editing. If you are passionate about digital marketing and eager to make a significant impact in the home and garden industry, we invite you to apply today and help us grow our brand! Job Types: Full-time, Permanent Benefits: • Company pension • Cycle to work scheme • Employee discount • Health & wellbeing programme • On-site parking • Referral programme Experience: • Marketing: 4 years (preferred) • 2-4 years in people management Location: • Broxburn EH52 5NN (preferred) • Work Location: In person