About the Company IGN Entertainment, a division of Ziff Davis, Inc., stands as one of the world's premier gaming and entertainment media platforms. Renowned for its comprehensive coverage of video games, film, television, comics, and pop culture, IGN serves as a vital hub for enthusiasts worldwide. With a portfolio comprising 16 digital properties including IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, the company delivers engaging content across 46 platforms such as YouTube, TikTok, X (formerly Twitter), Facebook, Instagram, Snapchat, and connected TV. Reaching over 490 million monthly users across 110 countries, IGN's influence is expansive and dynamic. Its localized content is available in 20 languages, ensuring global accessibility and relevance. The company also demonstrates a strong commitment to social responsibility through its online store, Humble Bundle, which has donated over $250 million to more than 38,000 charities worldwide. Headquartered in Los Angeles, IGN fosters an innovative and inclusive culture dedicated to delivering high-quality entertainment content and engaging experiences for its diverse audience. About the Role We are seeking a talented and motivated Digital Marketing Manager to join the IGN Store team. In this pivotal role, you will be responsible for developing and executing strategic digital marketing initiatives aimed at driving customer acquisition, engagement, and revenue growth for official IGN merchandise and collectibles. You will collaborate closely with cross-functional teams, including editorial, video, and social media, to amplify store initiatives and align marketing efforts with broader company objectives. The ideal candidate will possess a strong background in direct-to-consumer ecommerce marketing, with expertise in social media, influencer marketing, content strategy, and paid media campaigns. Your innovative approach and analytical mindset will be critical in optimizing marketing performance, enhancing customer experience, and contributing to the overall success of the IGN Store. This role offers an exciting opportunity to work within a vibrant, passionate environment where gaming and pop culture are at the forefront of everything we do. Qualifications • 5-7+ years of experience in DTC ecommerce marketing, with a proven track record of success • Expertise in social media marketing, influencer collaborations, and content strategy • Hands-on experience with building, deploying, and optimizing paid media campaigns across search and social platforms • Proficiency with Martech CRM platforms (email, push notifications, etc.) and marketing automation tools • Strong analytical skills with experience using analytics tools, A/B testing, and campaign performance measurement • Excellent copywriting skills and ability to craft compelling messaging • Personal familiarity with current video games, comic books, and core aspects of geek culture • Experience with Shopify or similar ecommerce platforms is a plus • Entrepreneurial mindset with the ability to manage multiple projects independently Responsibilities • Develop and implement comprehensive full-funnel marketing strategies, including brand awareness, performance marketing, CRM, and loyalty programs, to meet revenue and growth targets • Manage the marketing calendar and coordinate with internal teams to promote new product launches, sales events, and entertainment-related campaigns • Build and oversee multi-channel marketing campaigns across email, paid media, SEO/SEM, organic social media, affiliate partnerships, owned and operated channels, and push notifications • Collaborate with editorial, video, and social teams to amplify store initiatives and ensure cohesive messaging • Lead audience development efforts and optimize the sales funnel to improve key performance indicators (KPIs) • Analyze campaign data and e-commerce KPIs, providing regular reports and actionable insights to enhance marketing effectiveness • Offer feedback on product merchandising and product detail pages to improve user experience and conversions • Assist in budgeting and forecasting for marketing initiatives, ensuring alignment with overall business goals • Stay informed about pop culture developments, gaming launches, and anniversaries to leverage relevant opportunities in marketing campaigns Benefits • Competitive salary range of $75,000 to $85,000 • Comprehensive health benefits including medical, dental, and vision insurance • Life and disability insurance coverage • Flexible Spending Accounts (FSA) and 401(k) plan with company match • Employee Stock Purchase Plan • Paternity, maternity, and parental leave options • Support for family planning through Maven • Flexible Time Off and Volunteer Time Off policies • Fitness reimbursement program • Employee engagement and professional development programs, including Employee Resource Groups and company-sponsored events • Potential for hybrid work arrangements for LA and New York-based employees, with remote options available globally Equal Opportunity IGN Entertainment and Ziff Davis are committed to fostering an inclusive and equitable workplace. We celebrate diversity and do not discriminate on the basis of race, religion, color, national origin, sex, gender identity, sexual orientation, age, marital status, veteran status, disability, or any other protected characteristic.