Company Description AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world. Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together. Job Summary Ayr Wellness is looking for a highly analytic, forward-thinking Digital Marketing Manager to support CRM, e-commerce, website management and digital advertising and promotions. Working with the Regional Marketing Director, the Digital Marketing Manager is responsible for driving online revenue and growth. Duties and Responsibilities • Develop and execute email, SMS, and push notification campaigns that drive customer engagement and e-commerce conversions. • Manage customer segmentation to personalize and target communications effectively. • Analyze the performance of communication campaigns (open rates, click-through rates, conversions) and optimize accordingly. • Collaborate with creative and content teams to ensure brand consistency across all customer communications. • Develop strategies for building customer loyalty through CRM initiatives, including automated workflows and customer journey mapping. • Analyze customer data to identify trends and opportunities for growth, engagement, and retention • Oversee the day-to-day management of the e-commerce platform, ensuring seamless customer experience from browsing to checkout. • Optimize the e-commerce customer journey to improve conversion rates and reduce cart abandonment. • Track and analyze e-commerce performance metrics such as traffic, conversion rates, average order size, and revenue growth. • Plan, implement, and manage digital advertising campaigns • Oversee customer loyalty program to drive retention • Understanding of SEO/SEM best practices, with a focus on hyperlocal marketing • Manage listing platforms (Weedmaps, Leafly, Google, Yelp, etc.) • Other duties as assigned Qualifications • 6 + years of experience in digital marketing • Cannabis industry experience required • Experience with cannabis digital marketing platforms such as AlpineIQ and Dutchie e-commerce or other similar platforms • Experience in analyzing data utilizing BI • Must be able to thrive in a fast-paced, quick-changing environment • Self-starting, forward thinking idea generator with entrepreneurial spirit • Fully engaged, team player with excellent communication skills Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.