• Paid Media Manager (PPC) • Ecommerce • Liverpool. Hybrid • £50,000+ Plus package Our client has long been established as a market leading retail group with an increasing portfolio of product categories, and a very ambitious international growth strategy. They pride themselves on delivering the best product and service to stay ahead within their sector. They are looking for an experienced Paid Media/ PPC person to join an existing and strong digital marketing team. This role will suit any Paid Media/ PPC person with consumer experience client side, or agency as long as you have been hands on in the management of this paid channel. Offering an opportunity to take a step up in their career, the role offers full autonomy to manage and shape the Paid Media strategy, including budgets and decisions. What I am looking for: • Manage and deliver the Paid Search strategy, including the review and daily performance over accounts. • Multi-million £ budget management • Manage the PPC automation and devise and deliver key automation initiatives. • Implement innovative strategies to achieve business targets and growth across our paid media accounts. • Hands on bid management and daily account optimization. • Work with the analytical team to create bespoke paid search performance reports. • Conduct keyword research, market research, audience segmentation and competitor analysis. • Build and manage relationships with external partners The successful candidate must have: • Hands on experience with paid search ad serving platforms and able to display experience of managing large budgets • Confident in providing accurate monthly forecasts with the support of the head of digital • Strong knowledge of Excel and Google Analytics with a passion for data analysis and data driven decision making • Able to develop a long-term strategy with hands-on ability to get things done • You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results • Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.