About NCH: At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr. Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East. At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high quality healthcare products while upholding our legacy of excellence. Culture at NCH: At New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritizes sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you'll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community. Position Overview: The Digital Marketing Specialist at NCH plays a pivotal role in supporting the company’s digital presence by contributing to the planning and execution of integrated digital marketing campaigns. With a primary focus on B2C (and selective B2B) engagement, the Specialist will help drive brand visibility, audience interaction, and revenue growth across online channels, including social media, paid media, SEO, SEM, CRM, content, and influencer marketing. This position works cross-functionally to translate marketing strategies into high-performing digital activations. The role includes campaign setup and optimisation, performance tracking, platform governance, and content coordination, while actively contributing ideas, trends, and technology insights, including the application of AI and automation tools. The ideal candidate is data-driven, creative, and agile, with strong hands-on experience in executing digital campaigns and a passion for staying ahead of digital trends. They must also demonstrate sound judgment in adhering to brand standards and compliance requirements across regulated product categories such as nutraceuticals, supplements, and personal care. Responsibilities: Taking responsibility for supporting and optimising the digital ecosystem under the NCH Group while contributing to strategic planning, campaign execution, performance analysis, and process improvement across digital platforms. Strategy Development & Execution • Contribute to the development of digital marketing plans in alignment with brand and business objectives. • Support the translation of brand briefs into digital execution plans and platform-specific activations. • Provide insight on market trends, platform innovations, and consumer behaviour to inform strategy. • Assist in drafting campaign briefs and aligning messaging with product positioning and marketing goals.. Digital Campaign Execution • Execute full-funnel digital campaigns across paid media, email, social, and web with guidance from senior team members. • Set up, monitor, and optimise campaigns on Google Ads, Meta Ads Manager, and other platforms. • Ensure campaigns are aligned with channel best practices, brand tone, and regulatory requirements. • Coordinate the delivery of digital assets, timelines, and approvals across internal teams and external agencies. Performance Tracking & Insight Generation • Track key KPIs and platform analytics using GA4, Meta Insights, and other performance tools. • Provide data-backed reports on campaign effectiveness with actionable insights. • Suggest optimisation opportunities based on platform learnings and benchmark comparisons. • Maintain a performance dashboard to support reporting across brands and stakeholders. Content, Influencer & Community Activation • Support in building and managing social media content calendars across platforms. • Coordinate with influencer partners and content creators, assisting in brief development and performance tracking. • Monitor community engagement and respond to messages or escalate issues as required. • Track competitor activity and social media trends to inform content and audience engagement approaches. AI Tools & Automation • Identify and pilot AI-based tools to support content creation, campaign setup, and data reporting. • Contribute to the development of automated workflows for CRM, email marketing, and social publishing. • Research and recommend innovative tools that enhance efficiency and scale digital operations. Website & Digital Asset Coordination • Manage website content updates, collaborating with content and IT teams on UX and SEO. • Assist the e-commerce team in optimising A+ content, banners, and brand pages. • Ensure brand consistency and compliance in all published content and visual assets. Collaboration & GTM Readiness • Work cross-functionally with marketing, sales, regulatory, and e-commerce teams to align digital campaigns with GTM timelines. • Participate in new product launch readiness from a digital marketing perspective. • Support internal enablement initiatives by coordinating tools and content for stakeholder use. Governance & Compliance • Ensure all digital activities comply with relevant regulatory frameworks for nutraceuticals, supplements, and healthcare communications. • Safeguard consistency of tone, visual identity, and claims across all online assets and communications. Qualifications: • Bachelor’s degree in Marketing, Digital Media, Communications, or a related field; a Master’s degree is a plus. • 5–7 years of digital marketing experience, preferably in wellness, healthcare, or FMCG sectors. • Certification in Google Ads, SEO, Meta Blueprint, or HubSpot is preferred. • Proficient in paid media platforms (Meta Ads, Google Ads), analytics tools (GA4, Meta Insights), SEO/SEM tools, AI based content creation platforms, and CMS platforms like WordPress. • Experience with marketing automation and CRM tools (e.g., Mailchimp, HubSpot) and design tools (e.g., Canva). • Strong understanding of digital media KPIs, content marketing, social media strategy, email marketing, and online customer journeys. • Well-versed in managing brand presence across platforms including Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube. • Ability to craft platform-specific content and brand voice. • Knowledge of e-commerce platforms, online sales funnels, and A+ content development. • Familiarity with web publishing and UX principles. • Bilingual (English and Arabic) preferred. Soft Skills • Strategic and analytical thinker with the ability to align digital efforts to business goals. • Strong critical thinking and problem-solving skills, able to interpret data and optimize performance. • Collaborative and cross-functional communicator, able to engage with internal teams and external partners. • Creative with strong judgment in adapting content for different platforms. • Organized and proactive, capable of managing multiple campaigns and deadlines efficiently. • Adaptable and solution-oriented, with a continuous learning mindset and comfort navigating change. • Strong verbal and written communicator, able to present insights clearly across stakeholder levels. Why Join Us: Join a dynamic and fast-growing company where innovation, excellence, and collaboration drive everything we do. You’ll work alongside a talented and supportive team in a diverse and inclusive environment that values each individual’s unique contributions. We offer: • Exciting career growth opportunities in a company at the forefront of healthcare and technology • A comprehensive compensation and benefits package, including Health insurance, Annual leave and ticket allowance, Yearly incentives (as per company policy) and Professional development support Be part of a culture that’s committed to empowering talent, embracing innovation, and building success together.