Are you passionate about digital marketing and eager to make a significant impact? Our client is seeking a dynamic Digital Marketing Specialist to drive innovative marketing strategies and identify new growth opportunities. This remote role offers a unique chance to collaborate with a talented team, with bonus points for those based in the Long Island area. This role is 6-12 month contract + possible extension. Location is Albany, NY and the role fully remote. Hours: M-F: 8:30-5 pm EST. Onward Search provides benefits for 40 hour work week and weekly paychecks (W2) for duration of the contract. This position has no deadline for applications. Key Responsibilities • Design and Execute Campaigns: Develop and implement digital marketing campaigns that enhance search results, conversions, and lead generation. • Social Media and Website Management: Keep social media platforms and the website up-to-date, collaborating with various departments to ensure cohesive messaging. • Email Marketing and Automation: Lead email marketing initiatives and automation programs using Marketo, working closely with Product Merchandise, Sales, and other stakeholders. • Customer Journey Enhancement: Optimize content through A/B testing and multivariate testing to refine the customer journey. • Advanced Marketo Tactics: Utilize advanced Marketo features like automated nurture streams, personalized landing pages, and smart audiences. • Content Development: Create engaging and educational content to boost organic search traffic, e-commerce transactions, and lead generation. • SEO Optimization: Collaborate with the in-house creative agency and Conductor to enhance landing pages and webpages for SEO. Experience • 1 - 5 years in a related field • Business-To-Business (B2B) Marketing • Canva • Customer Relationship Management (CRM) • Marketing Automation (Marketo) Nice to have: • Brand Marketing • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) Join our client's team and be part of a forward-thinking environment where your creativity and expertise will thrive. Perks & Benefits: • Medical, Dental, and Vision Insurance • Life Insurance • 401k Program • Commuter Benefit • eLearning • Education Reimbursement • Ongoing Training & Development • • To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.