We are looking for a Digital Marketing Specialist to manage and optimize online campaigns across various platforms. In this role, you will oversee campaign management and contribute to the creation of new digital products for B2C businesses. Additionally, you will present client results and support new business pitches. A strong understanding of e-commerce platforms is essential for success in this position. If you are passionate about driving results through paid content, managing large budgets, and developing innovative digital products, this role is perfect for you! Responsibilities: - Develop, execute, and manage paid content strategies across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and Pinterest. - Optimize ad campaigns using Google AdWords, GA4, Meta Ads Manager, and various other digital platforms. - Effectively manage large marketing budgets to ensure optimal allocation and spending efficiency across all campaigns and platforms. - Create and refine custom audiences by leveraging first- and third-party data to achieve targeted results. - Conduct A/B testing to measure performance, optimize ad creatives, and enhance engagement. - Provide comprehensive reports on campaign performance, including detailed data analysis, insights, and actionable recommendations for future improvements. - Present campaign results and strategic insights to clients, ensuring transparency and clarity in all communications. - Participate in new business pitches to help the agency secure new clients by presenting digital strategies and showcasing successful campaigns. - Stay updated on digital marketing trends, platform updates, and best practices across various industries. - Collaborate with internal teams to conceptualize and develop new digital products tailored to the needs of B2C clients, ranging from e-commerce solutions to interactive tools. - Drive innovation and create new campaign ideas to enhance brand visibility and engagement. - Implement strategies to increase campaign ROI while ensuring budget efficiencies across platforms. Qualifications: • Bachelor’s degree in marketing, advertising, business, or a related field • 3+ years of experience in digital marketing with a focus on paid strategies • Certifications in Google Ads, GA4, or Meta Ads, preferred • Knowledge of other digital platforms and tools, a plus! • Strong proficiency in Google AdWords, Google Analytics 4 (GA4), Meta Ads, Instagram, TikTok, and Pinterest • Expertise in managing large marketing budgets across multiple campaigns and ensuring efficient spend • Expertise in setting up and managing custom audiences, with a deep understanding of audience segmentation and targeting • Hands-on experience with A/B testing and using data to optimize campaign performance • Excellent analytical skills, with the ability to interpret complex data and derive actionable insights • Strong understanding of ad campaign efficiencies and ways to reduce cost while maximizing impact • Ability to create comprehensive reporting for internal and external stakeholders, providing clear insights and recommendations • Experience in presenting to clients and explaining complex digital strategies and performance reports in an easy-to-understand manner • Proven success in pitching digital strategies for new business, securing new clients through thoughtful presentations and strategic proposals