FunkySouq is a fast-growing e-commerce platform blending modern design with innovative technology to redefine online shopping in the region. We’re on a mission to deliver an unmatched, customer-centric shopping experience, and we’re looking for a Digital Marketing Lead who can drive our brand presence and growth across digital platforms. Responsibilities • Oversee and execute daily social media tasks, ensuring engaging, brand-aligned content across all platforms. • Develop creative content strategies and digital campaigns to boost customer engagement, brand awareness, and conversions. • Identify, negotiate, and manage influencer partnerships and PR initiatives to amplify brand reach. • Build and execute marketing strategies to strengthen FunkySouq’s digital presence and brand recognition. • Plan, run, and optimize paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads with clear ROI goals. • Conduct research-driven audience segmentation and implement effective targeting and retargeting strategies. • Lead and mentor the creative and marketing team, ensuring smooth coordination, timely execution, and innovation in campaigns. • Translate strategic digital marketing plans into actionable campaigns with measurable outcomes. • Monitor campaign performance, analyze KPIs, and present weekly performance reports with insights and recommendations. • Take ownership of daily asset approvals, ensuring quality and alignment with brand guidelines. • Stay updated on the latest digital marketing trends, tools, and consumer insights to keep FunkySouq ahead of the curve. • Effectively coordinate across internal teams and external partners, ensuring clear communication and smooth workflow. Qualifications • 4–5 years of proven experience in digital marketing, preferably in e-commerce or consumer-facing brands. • Strong knowledge of social media platforms, content marketing, paid media campaigns, and growth marketing strategies. • Demonstrated ability to lead a creative/marketing team and manage multiple campaigns simultaneously. • Strong analytical mindset with experience in performance tracking, reporting, and campaign optimization. • Excellent communication and interpersonal skills. • Hands-on, detail-oriented, and proactive in execution and quality control.