Digital; Marketing Specialist at Boiron USA Must be able to commute to office in Newtown Square, PA for Hybrid schedule What does Boiron Do? For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide. What would you be doing as a Digital Marketing Specialist? The Digital Marketing Specialist is responsible for managing and optimizing performance-driven paid media campaigns across Meta, TikTok, Pinterest, Google Ads, and YouTube. Working closely with the Digital Marketing Manager and cross-functional teams, this role also supports eCommerce growth, analyzes campaign performance, and contributes to broader D2C and retail marketing initiatives. But what does this role really do? • Monitor daily campaign performance and adjust targeting, creative, and budgets to meet KPIs such as ROAS, CPA, CTR, and conversion rates. • Plan, launch, and optimize paid social campaigns across Meta, TikTok, and Pinterest to drive awareness, engagement, and conversions. • Manage Google Ads and YouTube campaigns, including search, video, and display formats. • Collaborate with creative and content teams to develop ad copy and visual assets aligned with platform best practices. • Generate and present campaign performance reports with actionable insights and recommendations. • Present campaign insights and performance trends regularly to Digital Marketing Manager, brand teams, and leadership. • Support retailers and eCommerce partners with requests, analytics, and online promotions. • Stay up to date with platform updates, industry trends, and emerging tools in the digital advertising space. • Work with third-party vendors and advertising partners to support Boiron’s digital campaigns. • Produce and enhance web content for digital and social campaigns. • Coordinate ongoing production and maintenance of Boiron’s product websites with the internal web team. • Assist vendor partners by clarifying priorities, tracking performance, and providing ongoing feedback to improve processes. • Other duties as assigned You would be a great fit if you have the following... • Bachelor’s degree in marketing, business management, or related field. • Experience managing paid social campaigns (e.g., Meta, TikTok, Pinterest, LinkedIn), preferably in a business or agency environment; includes campaign setup, audience targeting, and creative testing. • Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment. • Proactive and collaborative self-starter with a strong track record of internal client service and teamwork. • Familiarity with advertising tools such as Google Ads, Google Analytics, and social platform dashboards. • Ability to analyze and interpret campaign data to identify trends, optimize performance, and present actionable insights. • Willingness to adapt and learn new processes, tools, and platforms. • Basic knowledge of web development principles, Google Data Studio (Looker), or interactive web applications is a plus. • Willingness and ability to travel occasionally for team meetings, trainings, or industry events.