Job Title: Digital Marketing Specialist Location: Rockwall, Texas Employment Type: Full-Time Department: Marketing Reports To: VP of Marketing Position Summary We are seeking a detail-oriented and technically skilled Digital Marketing Specialist to join our team. This role will support the development, execution, and optimization of our digital marketing efforts, with a particular emphasis on website performance, SEO, and paid advertising campaigns. The ideal candidate is both analytically minded and creative, with strong hands-on experience in WordPress management and digital ad platforms. Key Responsibilities • Manage and maintain company websites using WordPress, including front-end content updates and back-end optimization • Implement and troubleshoot custom HTML, CSS, and JavaScript for enhanced web functionality and user experience • Execute on-page and technical SEO strategies to improve search visibility and organic traffic • Plan, build, and optimize Google Ads campaigns (Search, Display, Remarketing) aligned with business goals • Analyze website performance using tools such as Google Analytics, Search Console, and Tag Manager • Collaborate with designers, content creators, and developers to deliver effective digital campaigns • Ensure mobile responsiveness, site speed, and cross-browser compatibility • Monitor industry trends and algorithm updates to maintain best practices • Report on key metrics, conversion rates, and campaign performance Qualifications & Requirements • Minimum of 3 years of hands-on digital marketing experience (references required) • Advanced proficiency in WordPress, including theme and plugin configuration, troubleshooting, and performance tuning • Strong working knowledge of HTML, CSS, and JavaScript • Solid understanding of SEO principles, both technical and content-based • Proven experience managing and optimizing Google Ads accounts • Familiarity with digital analytics platforms (e.g., Google Analytics 4, Search Console, GTM) • Ability to manage multiple projects with attention to detail and deadlines • Strong written and verbal communication skills • Self-starter with a proactive, solutions-oriented mindset Preferred Qualifications (Nice to Have) • Experience with CRO tools and A/B testing (e.g., Hotjar, Optimizely) • Google Ads and/or Analytics certifications • Familiarity with WooCommerce or other e-commerce platforms • Experience working with technical SEO audits using tools like Screaming Frog and Ahrefs What We Offer • Competitive salary and benefits package • A collaborative and forward-thinking team culture • Opportunities for professional growth and continued learning • Flexible work environment (hybrid options available after probationary period)