About Carpet Centre & Knot Home We are an e-commerce enterprise specializing in the online sale of carpets, cushions, and accessories, we boast a team of over 50 dedicated employees. As we continue to expand our operations and team, we are actively seeking a a results-driven Digital Marketing Specialist – Paid Media & Performance to take full ownership of paid growth and revenue delivery across multiple digital channels. About the Role This is a full-time, onsite role where you will be responsible for developing and executing high-performing, data-driven digital advertising strategies. You will directly impact revenue, manage budgets, and work cross-functionally to drive customer acquisition, app engagement, and sales — all while staying mindful of inventory movement and growth opportunities. Key Responsibilities Performance Marketing & Strategy ·    Lead planning, execution, and optimization of paid media campaigns across Meta, Google TikTok, Snapchat, Bing, and Programmatic. ·    Launch and manage mobile advertising campaigns to drive app installs and engagement. ·    Take ownership of revenue targets, optimizing towards key KPIs like CPA, ROAS, LTV, and conversion rate. Creative & Channel Trends ·    Stay ahead of platform innovations and creative trends in short-form video and image-led performance formats. ·    Brief and collaborate on high-impact creatives tailored to platform algorithms and customer behavior. Inventory-Aware Marketing ·    Align campaigns with real-time inventory status and merchandising priorities to avoid stock-outs or missed opportunities. ·    Plan promotions and targeting around product availability, margins, and clearance strategies. Analytics & Reporting ·    Use GA4, Google Tag Manager, Meta Pixel, and Looker Studio to monitor and interpret campaign performance. ·    Understand and apply attribution models to optimize performance by channel and stage of the funnel. Customer Focus & LTV Growth ·    Optimize campaigns not just for acquisition, but for quality — focusing on high-retention and high-LTV customer segments. ·    Use data and behavior signals to build lookalike and re-engagement strategies that maximize lifetime value. ·    Work with CRM, loyalty, and retention teams to close the loop between acquisition and long-term growth. Testing & Optimization ·    Conduct A/B tests for creatives, audience segments, placements, and funnel steps. ·    Collaborate with the e-commerce and product teams to improve landing pages and user experience. ·    Leverage tools like Hotjar or Crazy Egg to assess website behavior and improve CVR. Budgeting & Performance Planning ·    Own the planning and allocation of monthly, quarterly, and annual paid media budgets across platforms. • Build and present a comprehensive performance marketing roadmap aligned to business goals, seasonal peaks, and inventory planning.