Digital Performance Director - Iconic UK Retailer Location: London (Hybrid Working) Salary: Up to £125,000 Closing Date: 30 September 2025 Guava Talent Partners is proud to be working with an iconic and beloved UK retail brand on a pivotal leadership appointment. Our client is undergoing a significant digital transformation, and they are seeking an ambitious and forward-thinking Digital Marketing Director to lead their next phase of e-commerce growth. This is a unique opportunity for an individual with a fresh perspective to shape the digital strategy and customer experience for a household name. You will be responsible for defining, developing, and executing a holistic digital marketing plan that not only drives commercial performance but also reinvents how the brand connects with its audience in the digital age. Key Responsibilities: • Lead and mentor a high-performing digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement. • Develop and implement the overarching digital marketing strategy, covering all online channels including SEO, PPC, social media, email marketing, content, and affiliates. • Drive measurable e-commerce growth by optimising customer acquisition, conversion, and retention across all digital touchpoints. • Manage the digital marketing budget effectively, ensuring a strong return on investment (ROI) across all campaigns and channels. • Leverage data and analytics to inform strategic decisions, identify new opportunities, and personalise the customer journey. • Champion digital innovation and consumer insights to ensure the brand remains at the forefront of the retail market. • Collaborate closely with internal stakeholders across brand, commercial, and product teams to ensure a consistent and cohesive brand experience. Candidate Profile: We are looking for a proven Digital Marketing Director with significant experience in the retail or consumer e-commerce space. The ideal candidate will be a strategic leader who is not afraid to challenge the status quo and introduce fresh thinking. • Extensive experience in a senior digital marketing leadership role within a fast-paced retail or e-commerce environment. • A strong commercial mindset with a track record of delivering significant e-commerce revenue growth. • Deep expertise across the full digital marketing mix, with a particular focus on performance marketing and data analytics. • Exceptional leadership and team-building skills, with a passion for developing talent. • Excellent communication and stakeholder management abilities, capable of influencing at all levels. • A strong alignment with Guava's values of inclusivity and looking beyond the perfect CV to find strategic, high-potential leaders. How to Apply: If you are a visionary digital leader looking for a role that will allow you to make a profound impact on an iconic brand, we would love to hear from you. • Please submit your CV and a brief covering letter outlining your relevant experience by the closing date of Tuesday, 30th September 2025, to apply for this exceptional opportunity.