Company Overview: BFL Group is one of the world’s leading off-price retailers of fashion and homeware. With headquarters based in the United Arab Emirates, we serve multiple markets across the region and Southeast Asia. Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite, all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire, and discover within our stores. Our customers walk out with new items every time they visit any of our stores. Role Purpose: The Digital & Performance Marketing Executive supports the execution and optimization of paid media campaigns across key digital platforms to drive online sales and retail store traffic. This role assists in managing full-funnel campaign activities, monitoring performance metrics, and coordinating with internal teams to deliver results aligned with business goals. Responsibilities: Campaign Execution & Support: • Assist in setting up and launching performance marketing campaigns across platforms such as Google Ads, Meta, TikTok, and others. • Support the implementation of campaigns targeting both e-commerce conversions and in-store traffic. • Contribute to app marketing activities including acquisition and retargeting campaigns. Optimization & Performance Tracking: • Monitor ongoing campaign performance and flag areas for improvement. • Support in making adjustments to targeting, creatives, or budgets under guidance. • Track key metrics such as CTR, CPA, ROAS, and conversion rates. Coordination & Collaboration: • Liaise with creative and content teams to ensure timely delivery of campaign assets. • Coordinate with CRM and analytics teams for data sharing and campaign alignment. • Maintain campaign calendars and support internal reporting needs. Reporting & Insights: • Assist in compiling performance reports and dashboards. • Contribute to post-campaign analyses and insights presentations. • Document learnings and suggest recommendations for improvement. Requirements: • Bachelor’s degree in Marketing, Digital Media, or a related field. • Minimum 2 years of experience in performance marketing or paid media campaign management. Proven track record in managing campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and similar platforms. • Familiarity with platforms such as Google Ads, Meta, TikTok, and app marketing tools. • Basic understanding of performance metrics and digital marketing KPIs. • Strong attention to detail and eagerness to learn data-driven campaign optimization. • Proficient in Excel and basic analytics/reporting tools. • Collaborative, organized, and able to manage timelines effectively. If you think you are fit for this job position, then apply right away. You are steps away from joining a Great Place to Work© and we would love to meet you soon!