Digital Product Lead Hybrid - 4 days in Central London Up to £80,000 + Bonus Urgent Hire | High-Impact Role | Performance-Driven Team THE COMPANY This is a global organisation scaling fast, backed by significant investment and operating in a marketing-led, data-first model. They're restructuring digital from the ground up-bringing in top-tier talent, overhauling platforms, and investing in AI, CRM, CRO, and SEO to build out a world-class digital experience across their web infrastructure. If you're used to high performance, fast decisions, and real commercial ownership-this is your arena. THE ROLE As Digital Product Lead, you'll own the strategy, performance, and roadmap of a newly centralised web platform (Drupal CMS), serving as the digital heartbeat of a multi-brand global business. This isn't just about keeping the lights on-this is your product. You'll connect content, CRM, CRO, SEO, and AI innovation into one high-performing, scalable digital ecosystem. Think: 📈 End-to-end product leadership 🧠 AI experimentation with real budget 🔗 CRM + CRO integration 🎯 UX and conversion at the core 🌍 Global scale, local delivery This is not a delivery or project role-it's a strategic digital product position in a business that genuinely values performance, conversion, and measurable outcomes. WHAT YOU'LL BE DOING • Drive the product roadmap for a global digital platform (Drupal) • Lead performance-focused UX, SEO, and CRO initiatives • Connect CRM campaigns, enrolment journeys, and retention efforts into one seamless experience • Experiment with and scale AI-powered tools across web and marketing ops • Own uptime, security, scalability, and GDPR compliance • Manage agency relationships and ensure ROI-driven output • Work closely with data, performance, and content teams to continually optimise YOUR EXPERIENCE • Proven experience in digital product leadership (web/product/CRM/CRO/SEO) • Can lead cross-functional teams without needing to be hands-on • Commercial mindset-focused on performance, not just delivery • You think like a product owner and act like a performance marketer • Passionate about AI innovation (no need to be a technical expert) • Bonus if you've worked in fast-growth, multi-brand, or PE-backed environments WHAT'S IN IT FOR YOU? ✅ A product role with real strategic ownership ✅ Exposure to AI adoption and platform innovation ✅ Leadership visibility in a performance-led, marketing-first business ✅ Opportunity to make global impact from day one Find out more and apply via the link below.