Digital Product Lead London – Hybrid (4 days on-site, Green Park) Up to £80,000 The Company This global organisation is scaling rapidly across multiple markets and brands, with a strong focus on delivering high-quality digital experiences. Operating in a centralised, marketing-led structure, they are investing heavily in data, performance, and digital product to support ambitious growth targets. The Role As Digital Product Lead, you will take strategic ownership of a global digital platform, ensuring it delivers commercially, scales effectively, and integrates seamlessly with CRM, CRO, SEO, and emerging AI-driven capabilities. This is a senior role with a focus on product thinking, cross-functional leadership, and roadmap ownership rather than day-to-day execution. Key responsibilities include: • Leading the end-to-end strategy and performance of the digital platform • Driving a roadmap that unifies content, CRM, CRO, SEO, and digital marketing teams • Expanding digital experiences across long-form content, onboarding journeys, and other productised web initiatives • Championing AI-powered innovation across the platform and CRM stack • Managing budgets, agencies, and external partners to deliver ROI • Embedding a data-first approach across all product improvements and experiments Your Skills & Experience You’ll be a strong fit if you have: • Proven experience in digital product or web product management roles • Exposure to CRM, CRO, SEO, and digital platforms in a performance-led environment • Experience building and delivering product roadmaps in fast-paced businesses • Strong stakeholder management skills, comfortable leading without being fully hands-on • A keen interest in AI tools and digital innovation Bonus if you’ve worked in: • Global or multi-brand organisations • Fast-growth, marketing-led businesses • Retail, agency, or PE-backed environments What’s on Offer • Senior ownership of a global digital platform • Opportunity to shape the roadmap for digital innovation and AI adoption • High visibility across a performance-driven leadership team