Digital Product Manager Location: Highland Park, CA Job Type: Full-Time 3x a week Hybrid in Office Job Summary: As a Digital Product Manager, you will lead strategic development, growth, and performance of our website and Shopify shop. You will collaborate cross-functionally to deliver best-in-class digital experiences that drive customer engagement, design, conversion, traffic, and revenue growth. This role will touch many parts of our digital teams and have a direct impact on the user experience and DTC revenue. Key Responsibilities: • Own the Shopify ecosystem, optimizing site performance, UX/UI, and standardizing 3 of our Shopify stores. • Execute the product strategy on Shopify Plus, ensuring proper setup, collaboration between teams, and launch of new products and services. • Lead end-to-end product development of our 3rd Party partners • Analyze customer behavior, market trends, and competitive insights to drive data-driven product decisions. • Collaborate with UX/UI designers, developers, marketing, and external agency to enhance user experience and conversion rates. • Implement A/B testing, user research, and analytics to continuously refine and improve PDPs and Landing Pages. • Monitor KPIs and provide performance reports to stakeholders, ensuring transparency and continuous improvement. Requirements: • 4-7 years of experience in digital product management, preferably within an eCommerce/retail company. • Experience in consumer direct-to-consumer (DTC) brands or retail. • Proven experience managing Shopify or Shopify Plus, including third-party apps and custom integrations. • Strong analytical and problem-solving skills with a data-driven approach. • Ability to deliver simple insights through large sets of data. • Knowledge of UX/UI principles, A/B testing, and conversion rate optimization. • Familiarity with web development processes, APIs, and integrations. • Excellent project management and stakeholder communication skills. • Ability to thrive in a fast-paced, agile environment. • Ability to adapt and not be precious with your ideas. Things change very quickly here. • Experience with Google Analytics, Shopify Analytics, and other analytics tools • Ability to collaborate with various internal teams to deliver on project deadlines • Knowledge of subscription models, loyalty programs, and personalization strategies.