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Teleflora

Director of Analytics

This role is for a Director of Analytics focused on eCommerce performance, requiring a Bachelor's degree and five years of relevant experience. Key tasks include data strategy, predictive modeling, and stakeholder engagement. The position is hybrid, full-time, with a pay rate of $231,141 - $250,000.
🌎 Country
United States
🏝️ Location
Hybrid
📄 Contract
Full-time
🪜 Seniority
Director
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$231K - $250K (Yr.)
🗓️ Discovered
August 5, 2025
📍 Location detailed
Los Angeles, CA
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🧠 Skills
#Customer Segmentation #Google Analytics #Segment
Role description
Company Description Teleflora provides innovative marketing, education, and technology to make sure our member florists get the resources they need to thrive, creating beautiful bouquets with keepsake vases delivered to your door. We’ve been a part of The Wonderful Company family since 1979, and with a nationwide network of florists, we’ve become the world’s largest flower delivery service. With more than 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet! Job Description Here's what you'll do: Lead a team of data analysts and data scientists, overseeing data strategy, analytics, and predictive modeling to drive eCommerce performance, customer insights, and business intelligence. Data Strategy and Leadership (30%): • Engage with executive stakeholders to drive data-driven decision-making , and shape the department’s data direction, ensuring alignment with overall business goals. • Develop and execute a data management vision, ensuring seamless integration, governance, and analytics. • Define KPIs and frameworks to align with business goals and drive growth. Team Leadership & Development (25%): • Manage a team of data analysts and data scientists, providing strategic direction, oversight, and professional development. • Establish best practices in analytics, machine learning, and statistical modeling. • Oversee model development, data visualization, and business intelligence. Predictive Modeling & Advanced Analytics (10%) • Guide development of customer segmentation, churn prediction, LTV forecasting, and recommendations to optimize eCommerce. • Drive machine learning and AI applications to enhance marketing strategies and customer experience. • Oversee multi-touch attribution modeling to optimize marketing ROI. Business Intelligence & Performance Analytics (15%): • Lead creation of scalable dashboards and reporting solutions for real-time insights. • Integrate marketing, CRM, and transactional data. • Support budgeting, forecasting, and data-driven decision-making. Data Integration & Governance (10%) • Define data governance policies to ensure data consistency, accuracy, compliance and security. • Collaborate with IT and engineering teams to enhance data pipelines and analytics infrastructure. Stakeholder Engagement & Communication (10%) • Translate complex data into actionable insights for leadership. This position will be working a hybrid schedule with 3 days per week in the office, and telecommuting from within the US permissible twice per week. Qualifications • Bachelor’s degree or foreign equivalent degree in Engineering Management, Computer Science, or a closely related field, plus five (5) years of professional work experience in a position focused on eCommerce and business intelligence data and analytics. • Experience must include five years of the following: Predictive modeling, machine learning, and AI-driven analytics for business applications; SQL, Python, R, and data visualization tools (Tableau, Power BI, Looker) • Multi-touch attribution, digital analytics platforms (Google Analytics, Adobe Analytics), and marketing performance analytics • Working with large datasets (100M + Records), cloud-based data warehouses, and automation of data workflows • Engaging with executive stakeholders, translate data insights into business strategy, and drive organization-wide data initiatives. Rate of Pay: $231,141.00 - $250,000.00 per year (+ benefits) This is a full-time (40 hours per week) professional position. To Apply: Send resume to Attn: Tori Tatsuno, Human Resources Manager, Teleflora LLC, 11444 West Olympic Blvd. Los Angeles, CA 90064. Email address: tfrecruiting@teleflora.com. Please reference Requisition ID REF6161Z. Principals Only/No calls. Additional Information • Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: • 24/7 online physician consultations • virtual mental health resources • life coaching • engaging employee community groups • cash rewards for healthy habits and fitness reimbursements • library of on-demand fitness videos • Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. • Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. • Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. • Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. • Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR • Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment. Telefora is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com. The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories. EEO is the law - click here for more information