OVERVIEW: TalentoHC has partnered with a leading affiliate marketing agency to hire a Director of Commerce based in New York City. We're looking for a creator commerce expert to build the affiliate offering from the ground up. This isn't about traditional affiliate marketing - it's about creating performance-driven partnerships in the creator economy, starting with TikTok Shop and expanding across the creator monetization landscape. If you thrive on 0-to-1 building and understand how creators make money, this is for you. Launch opportunity: Build a global creator commerce capability from the ground up at the intersection of creators, commerce, and performance in an entrepreneurial environment with fast decisions, smart risks, and room to innovate. Strategic and high impact: Shape agency growth in a space that's a top priority for brands and platforms alike. Cross-functional leadership: Collaborate with sales, paid media, measurement and strategy teams across the U.S., EMEA, and beyond with global opportunity to shape strategy across emerging markets. In the first few months, you would have: • Launched a clear and compelling creator commerce go-to-market strategy, starting with TikTok Shop • Delivered internal education and tools that enable our commercial teams to confidently sell creator affiliate programs • Built relationships with creator platforms and secure strategic partnerships • Defined commission and incentive structures tailored to creator and brand KPIs, understanding creator economics and motivations • Supported new business pitches showcasing our creator commerce capabilities • Hired initial team members and establish operational workflows for a creator-first culture RESPONSIBILITIES: • Design creator commerce go-to-market strategy, starting with TikTok Shop and expanding across creator monetization platforms • Train commercial teams to sell creator affiliate solutions confidently and become the internal expert on creator monetization • Develop partnerships with key platforms (TikTok Shop, LTK, Amazon Influencer Program and similar creator monetization platforms) • Hire and lead a creator commerce team across strategy, delivery, and measurement • Create scalable commission structures that work for creators and brands, understanding creator economics • Work cross-functionally with paid media, strategy, and creative teams globally • Stay ahead of platform changes and creator economy trends to continually evolve offering QUALIFICATIONS: • 7+ years in creator marketing, influencer partnerships or creator commerce with hands-on experience managing creator relationships and campaigns • Agency background strongly preferred with a solid understanding of client service and multi-client management • Hands-on experience with creator platforms like TikTok Shop, LTK, Awin or others • Track record building affiliate programs or creator monetization strategies within a media, agency, or creator-first business • Experience managing creator relationships and understanding creator economics - you've worked directly with creators and understand what motivates them • Leadership experience with ability to hire/develop high-performing teams • Entrepreneurial mindset - comfortable building something new with limited playbooks, iterating fast, and wearing many hats • Excellent communication skills - able to explain complex creator commerce concepts to clients and internal teams About Talento Human Capital (TalentoHC): TalentoHC is a leading talent acquisition, executive search, and human capital consulting partner, dedicated to helping our clients build their best teams yet. Our success is driven by our unwavering commitment to fostering an inclusive and diverse workforce, embracing individuals from various backgrounds, perspectives, and skills. Talento Human Capital is an equal opportunity employer. People + Passion + Perseverance = Progress.