Title: Director, CRM & Lifecycle Marketing Location: Fully remote, US. (We’re unable to sponsor visas, so we can only accept applications from people who have the right to live & work in the US.) Reporting to: CEO (+ part of SLT) Direct reports: None Working hours: 8 hours per day. (We ask all team members to be available during our core hours (10-4pm ET), with flexibility outside of that!) Salary range: $150k – $190k depending on experience \_ The Role Gabby Bernstein is a renowned spiritual teacher, #1 New York Times bestselling author, and founder of the Gabby Coaching app. Her down-to-earth spiritual advice has helped millions manifest a life beyond their wildest dreams. She has been hailed as a "thought leader" by Oprah Winfrey and as a "role model" by the New York Times. Our company, Dear Gabby, Inc., is on a mission to make spirituality and self-help accessible to as many people as possible, and this role is vital to our mission. We are seeking a results-driven leader who prioritizes practical execution over theoretical planning. The ideal candidate wants to move beyond endless meetings and office politics to focus on hands-on implementation that drives tangible outcomes. This position requires someone who not only excels at designing cutting-edge CRM strategies but also has the ability and desire to execute them effectively. We need a self-starter who is excited to own their vertical from top-of-funnel acquisition to win-back campaigns. You will manage email, push, SMS, and in-app messaging with an opportunity to collaborate with the Director of Marking on page and in-app optimization. By joining our team, you'll work alongside other hardworking experts who are self-directed and require minimal oversight. Our management style focuses on providing encouragement rather than micromanagement. The ideal candidate must be willing to work independently, thrive in an autonomous environment, and excel at proactive problem-solving and creative collaboration. Key Responsibilities • Full technical and strategic ownership of Iterable, including list architecture, segmentation, workflow design, event triggers, experimentation, data analysis in order to drive acquisition, retention and loyalty • Proactively evaluate and recommend new tools and platforms to enhance and expand the company's CRM capabilities • Provide clear, concise communication and regular reporting to management on performance and other strategic initiatives • Collaborate closely with the Director of Digital Marketing Qualifications • Proven success in a CRM leadership role with measurable results. • Ability to design and execute sophisticated cross-channel campaigns using journey orchestration, dynamic segmentation and real-time personalization. • Build complex workflows with advanced branching logic, implement dynamic content personalization, configure event-triggered campaigns with custom user properties and optimize send-time algorithms to drive measurable conversion lift across email, SMS, push and in-app messaging channels. • Strong quantitative analysis capabilities with expertise in interpreting multi-touch attribution models, cohort analysis and behavioral segmentation to derive actionable insights that drive improvements in customer lifetime value, retention rates and campaign performance. • Expertise in managing complex data ecosystems across CRM, CDP, and analytics platforms, with proficiency in data integration and API management to ensure data quality and optimize campaign performance. • Prior experience with Iterable and Mixpanel preferred but not required. • Hard-working, self-starter willing to take ownership of their vertical from conception to completion. • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all organizational levels. • Strategic mindset with a strong understanding of business objectives and how CRM initiatives drive overall company growth. • Passion for customer experience and a commitment to fostering customer-centricity throughout all initiatives. • Experience working at a startup and / or small company with a proven ability to manage multiple projects simultaneously in a fast-paced environment. Reporting Structure The Director of CRM is a key member of the Senior Leadership Team and reports directly to the CEO. This role will also work closely with Gabby Bernstein. Benefits • No Sunday-scaries! • A tight-knit team of like-minded people who are all super nice human beings with a deep passion for making the world a better place! • Competitive compensation package, paid time off, and the opportunity to participate in a 401K retirement plan with a company match. • Tons of benefits to keep you happy and healthy: • Comprehensive health, vision, dental, disability and life insurance for you and your dependents • Fully paid resources, such as TalkSpace Therapy and One Medical for primary care • Parental leave policy based on Years of Service • Free access to all of Gabby’s products. • The ability to work from anywhere (as long as you are available 10 AM to 4 PM/ET!) • The opportunity to have a meaningful impact on people’s lives Hiring Process • An initial 30 minute discussion with a senior team member • Assignment and two or more interviews with senior team members • Interview with Zach Rocklin, CEO • Interview with Gabby Bernstein, Founder If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best - please let us know so we can talk about how we can best support you and make any adjustments that may be needed.