Director of CRM Marketing- Overview A dynamic and customer-centric organization is seeking an experienced and results-driven Director of CRM Marketing to lead the strategy, growth, and optimization of its CRM ecosystem. This role is ideal for a strategic marketing leader passionate about creating personalized customer journeys, increasing engagement, and building loyalty through data-driven insights and marketing automation. Key Responsibilities • Own the end-to-end customer lifecycle within the CRM, from acquisition and onboarding through retention and reactivation. • Design, execute, and continuously optimize personalized multi-channel campaigns (email, SMS, push, in-app, social) that drive engagement and revenue. • Lead CRM-driven segmentation and targeting strategies to ensure communications are relevant, timely, and impactful. • Partner with data and analytics teams to track KPIs, measure ROI, and provide actionable insights on customer behavior, retention, and lifetime value. • Collaborate with product, creative, and digital teams to ensure CRM initiatives are fully integrated across touchpoints. • Champion automation and customer journey mapping, identifying opportunities to enhance the customer experience and increase loyalty. • Drive user adoption and training within the marketing team, ensuring consistent use of CRM best practices. • Maintain a strong focus on data integrity, compliance, and personalization to maximize campaign effectiveness. Qualifications • 7–10 years of experience in CRM marketing, lifecycle marketing, or retention strategy, ideally in B2C environments. • Proven track record of increasing customer engagement, repeat purchases, and retention through CRM-driven initiatives. • Strong expertise with enterprise CRM and marketing automation platforms (Salesforce Marketing Cloud, Klaviyo, Iterable, HubSpot, etc.). • Experience with segmentation, personalization, and A/B testing to optimize performance. • Exceptional communication and project management skills. • Analytical mindset with the ability to translate data into customer insights and marketing action. Preferred • Experience in fast-paced, high-growth, or digital-first organizations. • Ideally, someone coming from the luxury Goods or luxury hospitality? • Familiarity with loyalty programs, subscription models, or customer experience platforms.