Karma and Luck is a modern spiritual lifestyle brand that blends intention-driven jewelry, meaningful home décor, and mindful gifts inspired by timeless traditions. With a strong retail presence in premium U.S. malls, airports, and hotels — and a fast-growing e-commerce business — we are committed to inspiring connection, protection, and purpose in everyday life. Job Summary: We are seeking a dynamic, strategic, and relationship-driven Director of Influencers, Collaborations & UGC Content to lead and scale our influencer marketing program, strategic partnerships, and user-generated content initiatives. This role is central to building brand awareness, driving revenue, and fostering an engaged community through authentic storytelling and meaningful collaborations. The ideal candidate thrives in a fast-paced, content-rich environment and has a deep understanding of the creator economy, brand partnerships, and social media trends. Key Responsibilities: Influencer Marketing • Develop and execute a comprehensive influencer strategy across platforms (Instagram, TikTok, YouTube, etc.) • Identify, vet, negotiate, and manage influencer partnerships across all tiers (nano to celebrity) • Build and nurture long-term influencer relationships to drive brand loyalty and ongoing content creation • Lead end-to-end influencer campaigns, from briefing to content delivery, tracking, and reporting • Collaborate with Paid Media team to amplify high-performing influencer content Brand Collaborations & Partnerships • Identify and execute brand-aligned collaboration opportunities with creatives, celebrities, tastemakers, and mission-aligned companies • Drive the creative development and go-to-market strategy for product collaborations and co-branded campaigns • Manage collaboration timelines, legal agreements, and partner communications User-Generated Content (UGC) Strategy • Own the UGC strategy and pipeline: identify opportunities to scale authentic customer content • Build programs to incentivize customers and influencers to create branded content (e.g., gifting, contests, ambassador programs) • Manage UGC rights management, content approvals, and usage across paid, owned, and earned channels • Work cross-functionally with eCommerce, Creative, and Social teams to integrate UGC across the full marketing funnel Leadership & Reporting • Lead and mentor a growing team of influencer, UGC, and partnership managers/coordinators • Build and manage the department’s budget, ensuring efficient ROI on spend • Report regularly on KPIs, including reach, engagement, conversions, and community growth • Stay ahead of industry trends and emerging platforms to keep the brand at the forefront of cultural relevance Qualifications: • 7+ years of experience in influencer marketing, talent relations, or brand collaborations; 2+ years in a leadership role • Proven track record of executing successful influencer and UGC campaigns at scale • Strong network of influencers, creators, and agencies in lifestyle, wellness, beauty, or fashion • Deep understanding of social media platforms, UGC trends, and digital storytelling • Excellent communication, negotiation, and relationship-building skills • Data-driven mindset with experience using influencer/UGC platforms (e.g., GRIN, CreatorIQ, Aspire, Bazaarvoice) • Creative thinker with a passion for brand-building and community engagement