Welcome to Americanflat! We're passionate about making home decor stylish, affordable, and accessible to everyone. Our curated selection of products is designed to help people easily transform their spaces into inviting, personalized homes. By joining us, you’ll be part of a global team that empowers customers to bring beauty and functionality into their everyday lives with high-quality products. At Americanflat, we’re dedicated to inspiring and supporting creativity in every home. Our Culture As a remote-first company, we thrive in a fast-paced and rapidly growing environment, driven by a diverse, globally distributed team that shapes our dynamic culture. We embrace lean principles to drive growth, efficiency, and continuous improvement. Direct communication, timely feedback, and collaboration are at the core of our success, with every team member’s input valued as integral to our shared goals. Our unity and mutual support empower us to achieve ambitious objectives, while our global perspectives and adaptability help us excel in an ever-changing landscape. About the Role We’re looking for Director of Ecommerce to join Americanflat. As the new Director of Ecommerce, you will develop the vision and execution strategy for our Direct-to-Consumer (DTC) online sales channels. You will develop and execute a comprehensive e-commerce strategy for our home decor brand, expanding our current offerings and preparing for new product categories. You will lead digital marketing and customer acquisition efforts (including SEM, social media, and email campaigns) to drive website traffic and sales. You will optimize the website’s user experience and merchandising (UX/UI, product content, promotions) to maximize conversion and customer satisfaction. Working closely with product, merchandising, and operations, you will help manage efficient operations and on-time delivery. The ideal candidate is a strategic, analytical leader with proven e-commerce experience and a passion for building a successful DTC business. Responsibilities: Digital Marketing & Customer Acquisition: Lead digital marketing campaigns (SEM, email, social media, influencer marketing, etc.) to drive website traffic, build brand awareness, and acquire new customers. Optimize the online shopping experience (UX/UI design, product content and imagery, promotions, A/B testing) to maximize conversion rates and customer satisfaction. Develop and execute customer retention programs (email/SMS marketing, loyalty rewards, bundles) to increase repeat purchase rates and customer lifetime value. Operations & Channel Management: Manage the e-commerce platform and ensure operational excellence (site performance, mobile optimization, payment systems, and ADA compliance). Coordinate with inventory, fulfillment, and logistics teams or partners to maintain stock levels and ensure timely order fulfillment. Oversee marketplace and retail channel integration (e.g. Amazon, Walmart, Wayfair), using performance insights from these channels to inform and support the DTC strategy. Strategic Planning & Growth: Develop and execute end-to-end DTC (Direct-to-Consumer) strategies from scratch, driving new revenue verticals through strategic vision and hands-on implementation aligned with Americanflat’s growth objectives. Set revenue targets and KPIs; manage budgets and forecasts to drive profitable growth. Requirements: 7+ years of e-commerce experience with a strong track record of growing online sales. Prior experience leading a DTC brand in-house Demonstrated experience building and scaling a Direct-to-Consumer (DTC) strategy from the ground up. Deep expertise in digital marketing and online merchandising (SEO/SEM, email marketing, social media advertising, content strategy). Strong analytical and data-driven mindset, comfortable using metrics (Google Analytics, e-commerce KPIs) to make decisions and forecast demand. Familiarity with e-commerce platforms and online retail technologies; experience managing large product catalogs and site deployments. Experience managing marketplace and retailer channels (Amazon, Walmart, etc.) and integrating them into a broader e-commerce strategy. Excellent leadership, communication, and project-management skills; ability to build and mentor a high-performing team. Prior experience in home decor, lifestyle, or consumer goods e-commerce is a plus. What We’re Looking for in You: Adaptable & Resourceful: Navigate change and prioritize effectively. Multitasker: Balance multiple tasks and priorities. Creative & Curious: Always seeking new, innovative solutions. People-Oriented: Friendly, diplomatic, and eager to collaborate. Problem-Solver: Identify challenges and create actionable solutions. Proactive & Independent: Self-motivated and results-driven. Why Join Us? Perks & Benefits Health Coverage: Comprehensive health, dental, and vision plans. 401(k) Match Retirement Plan Paid Time Off (PTO): We prioritize your well-being with a generous PTO package designed to support a healthy work-life balance. Our comprehensive PTO includes: Vacation Days: Time off for you to relax and recharge Wellness Days: Dedicated days to focus on self-care and mental health Parental Leave: Time to spend with your new child, whether through birth or adoption Bereavement Leave: Paid time off to grieve and manage personal loss U.S. Holidays: Observance of all major U.S. holidays Floating Holidays (for international contractors): Flexible paid time off that can be used for any personal or cultural observance Work From Anywhere: Enjoy the flexibility of a remote-first environment. Collaborative Global Team: Work alongside a diverse group of talented professionals from around the world. Culture of Growth & Innovation: Thrive in a dynamic, fast-paced culture that encourages creativity and development. Purpose-Driven Mission: Contribute to making stylish home decor accessible to everyone. Learning and Development Opportunities: Enhance your skills with continuous learning and professional growth initiatives. Be part of a team that inspires beautiful spaces. Americanflat is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and welcoming environment for all employees. We encourage candidates from all backgrounds to apply. The final salary offer may vary based on several factors, including the candidate's specific geographical location and compliance with local salary standards and regulations. #LI-Remote