Director of E-commerce, Direct to Consumer 📍 East LA/ Montebello/Hacienda Heights, CA | Full-time, Onsite We’re seeking an experienced Director of E-commerce (D2C) to lead our direct-to-consumer business and drive growth across brand-owned websites. This role combines strategy with execution, focusing on conversion optimization, digital marketing, and enhancing the online customer experience. What You’ll Do: • Own and grow D2C e-commerce sales across company websites. • Lead conversion rate optimization (CRO) initiatives and deliver measurable results. • Manage the promotional calendar and online campaigns. • Collaborate with marketing, creative, IT, and agency partners. • Analyze competition, set pricing strategies, and improve profitability. • Oversee ERP/CRM automations to streamline operations. What We’re Looking For: • 3+ years of leadership in D2C e-commerce. • 8+ years of D2C ecommerce experience • Proven expertise in CRO and driving online revenue growth. • Strong analytical skills with Excel proficiency. • Experience managing teams, agencies, and cross-functional projects. • Familiarity with ERP/CRM systems and automation. What We Offer: • Competitive pay + performance-driven growth opportunities • Medical, Dental, Vision, 401(k) • Paid vacation, holidays, and life insurance