Company Overview In 2015, Upper Echelon Products© was established by two college best friends who, fueled by analytical feedback, introduced Repel®, fulfilling consumers' desires for an umbrella of exceptional quality. Today, UEP stands among the top 1% of US sellers on Amazon, boasting eight distinct product lines and over 120 offerings, with many more innovations in the pipeline, amassing over $100 million in revenue. As UEP expanded, it welcomed friends into its fold, evolving into a global collective of brilliant minds fostering an inclusive and collaborative culture that champions new ideas and diverse perspectives. Based in Austin, TX, Upper Echelon Products© (“UEP”) is a data-centric consumer products firm specializing in a diverse range of branded items distributed via eCommerce platforms. UEP exclusively manufactures and distributes Repel® and Rain-Mate® umbrellas, Everlasting Comfort® memory foam products, electronic gadgets, and bedding essentials, as well as Le Chateau® wine decanters, Café du Chateau® coffee makers, LumiLux Toilet Light®, Triton® dog leashes, and Flux Phenom® magnetic screen doors. Job Summary We are seeking a seasoned Director of Finance with a required CPA certification to oversee key financial operations, ensuring compliance, profitability, and growth in our e-commerce and import/export/sourcing activities. This role reports to the executive leadership team (ELT) and involves hands-on management of P&L, forecasting, and strategic analysis, with opportunities for advancement based on performance. The ideal candidate is a serious player with a proven track record in mid-size companies, accustomed to long hours, and able to work on-site in Austin, TX. Primary Responsibilities • Oversee full P&L management for e-commerce channels, including Amazon marketplace, with focus on sales forecasting, variance analysis, trade spend, margin optimization, and KPI tracking. • Develop and execute annual operating plans (AOP), budgeting, monthly close processes, and financial reporting, ensuring GAAP compliance and alignment with business goals. • Conduct scenario analysis for marketing channels, pricing strategies, product launches, competitive positioning, and ROI evaluations to drive profitable growth. • Manage headcount planning, bonus calculations, hiring approvals, and cost efficiencies, providing recommendations to senior leadership. • Lead risk management, including insurance optimization, SOX controls, cash flow projections, and working capital programs such as supply chain financing and inventory turns. • Partner with operations, product development, and sales teams to analyze new product pitches, channel strategies, and international import/export/sourcing opportunities. • Act as liaison with external auditors, banks, legal, and insurance providers; maintain strong banking relationships and prepare ELT/board presentations. • Oversee treasury functions, including cash availability, currency hedging for import/export risks, credit processes, and high-risk account management. • Ensure tax planning and compliance with federal, state, local, payroll, and property taxes. • Implement and optimize financial systems (e.g., ERP, NetSuite, Tableau, Salesforce) for improved data management, reporting, and digital transformation initiatives. • Mentor and develop finance staff, promoting a culture of high performance, continuous improvement, and diversity-driven innovation. • Monitor revenue cycle metrics, identify issues affecting performance, and research revenue/cost drivers for tracking reports. • Provide strategic guidance on capital financing options and profitable growth initiatives aligned with corporate objectives. Essential Qualifications • CPA certification with an active license (MBA is not acceptable as a substitute). • Minimum 10 years of experience with operating companies (not big accounting firms), with 3-5 years of prior experience at a big accounting firm followed by private sector roles at multiple companies. • 5+ years of leadership experience in mid-size companies (e.g., $10M–$500M revenue) with responsibilities including P&L management, forecasting, banking relationships, and import/export/sourcing finance. • Proven experience in import/export/sourcing type businesses, with expertise in managing related financial risks and opportunities. • Demonstrated ability to work long hours and commitment to on-site work in Austin, TX. • Strong banking relationship management experience, including negotiations with financial institutions. • Advanced Microsoft Excel proficiency; familiarity with ERP systems (e.g., SAP, NetSuite) and tools like Tableau or Salesforce. • Excellent analytical, critical thinking, problem-solving, communication, organization, and time management skills. • Ability to provide verifiable references from previous private sector employers. Preferred Experience • Direct experience with Amazon third-party selling, including fee structures, trade forecasting, and marketplace analytics. • Exposure to M&A, DEI initiatives, or process optimization in a mid-size company context. • Operational leadership in scaling finance departments with a focus on e-commerce and manufacturing. • Ability to identify problems beyond scope, perform diverse tasks, and thrive in a results-driven environment. What We Offer • Competitive salary and benefits package, including medical/dental/vision/life insurance, 401(k), flexible PTO & holidays, cell phone stipend, and professional development training. • Opportunity for advancement to a higher leadership role based on performance. • A positive work environment with company-sponsored events in our Austin office. EEO Upper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.